Is razor blades profitable to sell on Amazon United Kingdom?

The niche generates £4.6M/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (60/100).

How competitive is the razor blades niche?

7 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in razor blades?

Top complaints mined from reviews: Quality-Overall, Value For Money, Cutting/Trimming. The return rate is 0.2%.

When does demand for razor blades peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the razor blades niche?

Listings span £3.60–£35.60; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 5,658 reviews — the moat a new listing must climb.

razor blades

Launch it

A $4.6M/yr market growing +6.2% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible£4.6M

£4.6M/yr · 2.8M searches

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.02

avg listing price — sweet spot $15–$100

Price range

Good£3.60–£35.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,658.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, razor blades is a £4.6M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 60/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

razor blades market data

Units sold / yr: 250K–300K; avg 10,000–12,500/product
Revenue / yr: £3.8M–£4.5M; units × avg price
Conversion rate: 11.0%
Avg BSR: #19
Page quality: 0%
Prime: 96%
Sponsored: 64%
Out of stock: 0.3%
Avg brand age: 45 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

Gillette80%
Derby9%
Evapure4%
Wilkinson Sword2%
Amazon Basics2%
Beauthink1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top razor blades search terms

gillette fusion 5 blades910K/yr +32.9%10.7% conv.
razor blades444K/yr -0.0%3.9% conv.
gillette mach 3 blades195K/yr +4.0%13.2% conv.
mach 3 razor blades157K/yr +7.6%15.2% conv.
razor blades men159K/yr +4.0%4.1% conv.
gillette fusion 5163K/yr -61.9%8.7% conv.
blades95K/yr -18.3%1.8% conv.
gillette blades84K/yr +12.3%4.7% conv.
gillette razor blades75K/yr +14.8%4.8% conv.
gillette fusion blades68K/yr -2.1%8.6% conv.

All search terms

Top razor blades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Fusion5 Razor Blade Refills for Men 11 Count - 5 Anti-Friction Blades System Precision Trimmer Up to 20 Shaves per Refill Enhanced Lubrastrip Facial Contour Comfort

Gillette£18.084.7★13,858 rev

Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill

Gillette£19.404.6★1,255 rev

Derby Extra Double Edge Safety Razor Blades 100 Count

Derby£4.864.5★7,297 rev

Gillette Fusion5 Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades

Gillette£14.154.6★6,615 rev

Gillette Fusion5 Razor Blades Men Pack of 16 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades (Packaging May Vary)

Gillette£25.254.6★5,298 rev

Newest

by launch date

Beauthink Razor Blade Refills Compatible with Gillette Mach 3 Mens Shaver Replacement Blades with Double Lubrication Strip for Smooth Shave 8Pcs

Beauthink£7.9231 rev

6mo ago

Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover

Gillette£22.9110,859 rev

6mo ago

Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)

Evapure£9.93286 rev

10mo ago

King C Gillette Mens Double Edge Safety Razor Blades Quality Stainless Steel Coated with Platinum for Durability and Anti-friction Coating for Comfort Includes 100 Blades

King C. Gillette£10.49171 rev

10mo ago

Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave

Gillette£22.10514 rev

1y ago

What buyers say about razor blades

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Great value”

Cutting/Trimming22%

“Easy shave”

Quality-Overall16%

“Excellent product”

Sharpness9%

“Very sharp edges”

Advertised Vs Actual Product6%

“As described”

Durability3%

“they hold up well”

Soft Feel2%

“Smooth shave”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“fit comfortable to my shaving system”

Allergies1%

“No irritation”

What buyers complain about

Quality-Overall19%

“Not the best product”

Value For Money14%

“Waste of money”

Cutting/Trimming12%

“it doesn't cut well”

Durability8%

“the cartridges fell apart”

Sharpness7%

“No sharp”

Advertised Vs Actual Product6%

“Misleading image”

Allergies4%

“Ended up with a very irritated skin”

Hard Feel2%

“are a bit coarse”

Skin Health2%

“The blade cut my skin out”

Compatibility-Overall1%

“Absolutely not compatible”

Top return reasons

Size-Overall33%

Compatibility-Overall15%

Quality-Overall12%

Advertised Vs Actual Product10%

Value For Money6%

Sharpness5%

Cutting/Trimming4%

Product Condition1%

Hard Feel1%

Durability1%

Common questions

Is razor blades profitable to sell on Amazon United Kingdom?: The niche generates £4.6M/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (60/100).
How competitive is the razor blades niche?: 7 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in razor blades?: Top complaints mined from reviews: Quality-Overall, Value For Money, Cutting/Trimming. The return rate is 0.2%.
When does demand for razor blades peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the razor blades niche?: Listings span £3.60–£35.60; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 5,658 reviews — the moat a new listing must climb.