Razor Blades
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 98% of clicks, so Razor Blades is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £4.6M/yr2.8M searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 18 sellers
Flapen Score
Razor Blades against its category
The dotted line is the Health & Personal Care average. Past it, Razor Blades is stronger. Inside it, weaker.
Market
The Razor Blades market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Razor Blades 2.8M times last year and spent an estimated £4.6M. The top 5 brands take 98% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.6M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £4.6Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- gillette fusion 5 blades910K searches a year
02 · Price
A sale here is worth £15.02.
Listings sell for £15.02 on average, from £3.60 to £35.60. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £15.02 that is £150K to £188K a year per listing.
- Average price
- £15.02inside the $15 to $100 sweet spot
- Price range
- £3.60–£35.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £150K–£188K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #19 within Shaving & Hair Removal. It carries 5,658 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 96%
- Out of stock, average day
- 0.3%
- Average rank
- #19in Shaving & Hair Removal
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,658per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Razor Blades products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Fusion5 Razor Blade Refills for Men 11 Count - 5 Anti-Friction Blades System Precision Trimmer Up to 20 Shaves per Refill Enhanced Lubrastrip Facial Contour Comfort
- Price
- £18.08
- Rating
- 4.7/5
- Reviews
- 13,858
- Age
- 3y ago
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
- Price
- £19.40
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 1y ago
Derby Extra Double Edge Safety Razor Blades 100 Count
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 7,297
- Age
- 9y ago
Gillette Fusion5 Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 6,615
- Age
- 3y ago
Gillette Fusion5 Razor Blades Men Pack of 16 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades (Packaging May Vary)
- Price
- £25.25
- Rating
- 4.6/5
- Reviews
- 5,298
- Age
- 3y ago
Trending
90-day click momentum
Beauthink Razor Blade Refills Compatible with Gillette Mach 3 Mens Shaver Replacement Blades with Double Lubrication Strip for Smooth Shave 8Pcs
- Price
- £7.92
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 6mo ago
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
- Price
- £19.40
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 1y ago
Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
- Price
- £22.91
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 6mo ago
Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 6,615
- Age
- 1y ago
King C Gillette Mens Double Edge Safety Razor Blades Quality Stainless Steel Coated with Platinum for Durability and Anti-friction Coating for Comfort Includes 100 Blades
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 10mo ago
Newest
by launch dateBeauthink Razor Blade Refills Compatible with Gillette Mach 3 Mens Shaver Replacement Blades with Double Lubrication Strip for Smooth Shave 8Pcs
- Price
- £7.92
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 6mo ago
Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
- Price
- £22.91
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 6mo ago
Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)
- Price
- £9.93
- Rating
- 3.6/5
- Reviews
- 286
- Age
- 10mo ago
King C Gillette Mens Double Edge Safety Razor Blades Quality Stainless Steel Coated with Platinum for Durability and Anti-friction Coating for Comfort Includes 100 Blades
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 10mo ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
1%
- Gillette80%
- Derby9%
- Evapure4%
- Wilkinson Sword2%
- Amazon Basics2%
- Beauthink1%
- Open — no brand owns it (1 brand, 1%)
Demand
Razor Blades search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Razor Blades search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette fusion 5 blades910K/yr
- razor blades444K/yr
- gillette mach 3 blades195K/yr
- mach 3 razor blades157K/yr
- razor blades men159K/yr
- gillette fusion 5163K/yr
- blades95K/yr
- gillette blades84K/yr
- gillette razor blades75K/yr
- gillette fusion blades68K/yr
Reviews and returns
What reviews say buyers love and hate about Razor Blades
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best product
Not good quality
Shocked at reduced quality
Waste of money
Quite expensive
a bit pricey
it doesn't cut well
Poor cut
They cut very badly
the cartridges fell apart
easily fall apart
They break easily
No sharp
it doesn't cut well
They cut very badly
Love
Great value
Amazing value
Cost Effective
Easy shave
Good Blades
Excellent shave
Excellent product
Quality blade
A high quality blade
Very sharp edges
Very sharp
Blades are quite sharp
As described
Just as Advertised
Exactly as advertised
Return
0.2% Return rate 48% Fixable by listing
Absolutely not compatible
Dont fit fusion 5
Contrary to the description these blades do not fit Gillette Fusion 5 Razor Blade
Not the best product
Not good quality
Shocked at reduced quality
Misleading image
Misleading ad
Bad advertising
Waste of money
Quite expensive
a bit pricey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Razor Blades questions
Answered from the same tracked data.