Razor Blades

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.6M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

11.0%

Market size, estimated

£4.6Ma year

Peak month

November1.4× the quietest month

Top search term

gillette fusion 5 blades910K searches a year

Listings sell for £15.02 on average, from £3.60 to £35.60. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £15.02 that is £150K to £188K a year per listing.

Average price

£15.02inside the $15 to $100 sweet spot

Price range

£3.60–£35.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

10,000–12,500

Revenue per listing a year

£150K–£188K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #19 within Shaving & Hair Removal. It carries 5,658 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

96%

Out of stock, average day

0.3%

Average rank

#19in Shaving & Hair Removal

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,658per listing

Listings tracked

25

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months