Protein Powder
Protein Powder clears our launch bar: a $11.2M/yr market growing +2.1% this quarter with returns at 0.1%.
Flapen Score
Is Protein Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Protein Powder is a £11.2M/yr Amazon United Kingdom market (11.7M searches/yr). The top 5 brands hold 81% of demand. Verdict: Launch it — 66/100.
Protein Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +2.1% over the last 90 days and 4.4% of searches end in a purchase.
£11.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top Protein Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bulk Pure Whey Protein Powder Vanilla 1kg
- Price
- £18.70
- Rating
- 4.4/5
- Reviews
- 9,556
- Age
- 12y ago
Optimum Nutrition Gold Standard Whey Protein Muscle Building Powder with Naturally Occurring Glutamine and Amino Acids Double Rich Chocolate 29 Servings 899 g Packaging May Vary
- Price
- £27.06
- Rating
- 4.6/5
- Reviews
- 56,672
- Age
- 17y ago
Myprotein Impact Whey Protein Powder | 22g Premium Protein Per Serving | Builds Lean Muscle & Aids Recovery | Vanilla 1KG | Vegetarian Low Fat & Carbs | Trusted by Athletes
- Price
- £22.60
- Rating
- 4.4/5
- Reviews
- 7,972
- Age
- 13y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.26kg
- Price
- £55.21
- Rating
- 4.7/5
- Reviews
- 3,587
- Age
- 18y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Trending
90-day click momentum
Myprotein Impact Whey Protein Powder | Vanilla - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £23.43
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
Myprotein Impact Whey Protein Powder | Vanilla - 15 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £14.54
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
SERIOUS PROTEIN Protein Powder 4kg Low Carb Supports Lean Muscle Growth Recovery Supplement - The Bulk Protein Company - 133 Servings (Chocolate)
- Price
- £30.55
- Rating
- 3.9/5
- Reviews
- 1,280
- Age
- 10y ago
Protein Works | Whey Protein 360 - Gold French Vanilla 600g
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 568
- Age
- 9y ago
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 4,084
- Age
- 16y ago
Newest
by launch dateMyprotein Impact Whey Protein Powder | Vanilla - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £23.43
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
Myprotein Impact Whey Protein Powder | Vanilla - 15 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £14.54
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago
Bulk Basic Whey Protein Powder | Chocolate | 1.25 kg | 41 Servings | Up to 18g Protein per Serving | Low Sugar | Fast Absorbing Formula | Gym Supplement Supports Muscle Growth & Recovery
- Price
- £13.09
- Rating
- 3.7/5
- Reviews
- 2,587
- Age
- 1y ago
Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Chocolate Brownie
- Price
- £10.09
- Rating
- 4.3/5
- Reviews
- 740
- Age
- 2y ago
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
- Price
- £9.25
- Rating
- 4.3/5
- Reviews
- 460
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
100
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
14%
- Optimum Nutrition35%
- BULK POWDERS18%
- Myprotein14%
- Applied Nutrition8%
- Bulk7%
- Warrior4%
- Open — no brand owns it (7 brands, 14%)
Protein Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Protein Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- protein powder5.0M/yr
- whey protein powder1.5M/yr
- protein1.3M/yr
- whey protein582K/yr
- optimum nutrition whey protein472K/yr
- my protein432K/yr
- bulk protein powder306K/yr
- vanilla protein powder287K/yr
- myprotein255K/yr
- whey isolate protein powder192K/yr
What reviews say buyers love and hate about Protein Powder
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“lovely taste and very satisfying”
“good amount of protein”
“Trusted brand with consistent quality”
“the flavour is also very tasty”
“Good Value for Money”
What buyers complain about
65% of reviews“Doesn't taste good”
“Nutritional information incorrect”
“Exceedingly artificial flavour”
“Weird texture”
“over priced”
Protein Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Protein Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
