Protein Powder

Shoppers searched for this 11.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11.2M a year.

Searches, last 12 months

11.7M

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

4.4%

Market size, estimated

£11.2Ma year

Peak month

February1.7× the quietest month

Top search term

protein powder5.0M searches a year

Listings sell for £21.80 on average, from £9.10 to £59.15. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At £21.80 that is £273K to £327K a year per listing.

Average price

£21.80inside the $15 to $100 sweet spot

Price range

£9.10–£59.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

12,500–15,000

Revenue per listing a year

£273K–£327K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #9 within Diet & Nutrition. It carries 4,843 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

95%

Out of stock, average day

3.3%

Average rank

#9in Diet & Nutrition

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,843per listing

Listings tracked

40

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months