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pregnancy test
Worth a lookShows searches that convert (19.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£4.2M£4.2M/yr · 2.9M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.64–£21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,205avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.42avg listing price — sweet spot $15–$100