pregnancy test
Worth a lookShows searches that convert (19.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£4.2M£4.2M/yr · 2.9M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.64–£21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,205avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pregnancy test is a £4.2M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pregnancy test market data
- Units sold / yr
- 500K–600K
- avg 25,000–30,000/product
- Revenue / yr
- £3.7M–£4.5M
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
113
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
10%
- Clearblue42%
- Clear & Simple17%
- One Step17%
- Easy@Home7%
- SOL4%
- Clear Response3%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top pregnancy test search terms
- pregnancy test2.3M/yr
- early detection pregnancy test149K/yr
- pregnancy tests136K/yr
- test50K/yr
- early pregnancy detection test42K/yr
- early pregnancy test78K/yr
- pregnancy test early detection37K/yr
- ultra early pregnancy test21K/yr
- hcg pregnancy test strips24K/yr
- clear blue early pregnancy tests16K/yr
Top pregnancy test products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clear and Simple Pregnancy Test Kit by Clear & Simple
Clear & Simple£2.774.2★281 rev
15 x Ultra Early - 10mIU Wide Width 3.5mm Pregnancy Test Strips (Tests up to 6 Days Earlier)
One Step£3.844.0★10,044 rev
Clearblue Pregnancy Test Digital with Weeks Indicator 2
Clearblue£10.814.6★17,108 rev
Clearblue Ultra Early Pregnancy Test 3
Clearblue£9.934.3★4,587 rev
Clearblue Rapid Detection Pregnancy Test 2
Clearblue£6.544.6★9,824 rev
Newest
by launch date
Clearblue Ultra Early Advanced Pregnancy Test 5
Clearblue£13.501,836 rev
Clearblue Pregnancy Test Ultra Early Multi-Check & Date Combo Pack 6
Clearblue£21.132,321 rev
Accufast Pregnancy Test x 6 10mIU/ml - Early Detection Pregnancy Test 6 Days Before Missed Period | Fast Respond Ultra Sensitive HCG Urine Test for Home Use | 99.9% Accuracy CE Certified
Accufast£6.2972 rev
Clearblue Pregnancy Tests Early Detection Pregnancy Test Results 6 Days Early 99% Accurate Results 5 Tests Packaging May Vary
Clearblue£13.454,587 rev
Clearblue Ultra Early Pregnancy Test 3
Clearblue£9.934,587 rev
Trending
90-day click momentumClearblue Ultra Early Advanced Pregnancy Test 5
Clearblue£13.504.2★
Lizzy Pregnancy Test Kit 2 Pack Early Detection Midstream Home Pregnancy Tests Over 99% Accurate Fast Results in Minutes Easy to Use HCG Urine Test for Women Home Use Reliable Results Kit
Lizzy£2.643.5★
Clearblue Pregnancy Test Ultra Early Multi-Check & Date Combo Pack 6
Clearblue£21.134.5★
SOL 3pk Clear Response Midstream Early Detection Pregnancy Test Kit - 99% Accurate After First Missed Period Easy Instructions Foil Wrapped Reliable Testing Long Expiry and Peace of Mind
SOL£3.213.9★
Clearblue Rapid Detection Pregnancy Test 2
Clearblue£6.544.6★
What buyers say about pregnancy test
What buyers praise and complain about, mined from review topics.What buyers love
“Easy peasy”
“Accurate and easy to use”
“Worth the money”
“Good quality”
“clear instructions”
“it does the job”
“These pregnancy tests are straightforward to use”
“the lack of stress”
“So efficient”
“Very sturdy and high quality, easy to use and follow instructions”
What buyers complain about
“These tests are incredibly inaccurate”
“Didnt work”
“Poor quality”
“Not as good as the clear blue”
“Its expensive”
“This is so misleading”
“It was giving me anxiety when there was not much change”
“False readings”
“In my opinion these often are blurry then clear up”
“didnt show any line at all”
Top return reasons
Common questions
- Is pregnancy test profitable to sell on Amazon United Kingdom?
- The niche generates £4.2M/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the pregnancy test niche?
- 13 brands and 113 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pregnancy test?
- Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for pregnancy test peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the pregnancy test niche?
- Listings span £2.64–£21.13; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 4,205 reviews — the moat a new listing must climb.