Pregnancy Test
MaybeBuyers convert on 19.2% of searches. But products sell for $7.42 on average, outside the sweet spot, so Pregnancy Test is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £4.2M/yr2.9M searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 113 sellers
Flapen Score
Pregnancy Test against its category
The dotted line is the Health & Personal Care average. Past it, Pregnancy Test is stronger. Inside it, weaker.
Market
The Pregnancy Test market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pregnancy Test 2.9M times last year and spent an estimated £4.2M. The top 5 brands take 87% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.2M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £4.2Ma year
- Peak month
- February1.2× the quietest month
- Top search term
- pregnancy test2.3M searches a year
02 · Price
A sale here is worth £7.42.
Listings sell for £7.42 on average, from £2.64 to £21.13. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 25,000 to 30,000 of them. At £7.42 that is £186K to £223K a year per listing.
- Average price
- £7.42under the $15 to $100 sweet spot
- Price range
- £2.64–£21.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £186K–£223K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Medical Supplies & Equipment. It carries 4,205 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Medical Supplies & Equipment
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,205per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Pregnancy Test products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clear and Simple Pregnancy Test Kit by Clear & Simple
- Price
- £2.77
- Rating
- 4.2/5
- Reviews
- 281
- Age
- 9y ago
15 x Ultra Early - 10mIU Wide Width 3.5mm Pregnancy Test Strips (Tests up to 6 Days Earlier)
- Price
- £3.84
- Rating
- 4.0/5
- Reviews
- 10,044
- Age
- 17y ago
Clearblue Pregnancy Test Digital with Weeks Indicator 2
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 17,108
- Age
- 19y ago
Clearblue Ultra Early Pregnancy Test 3
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 4,587
- Age
- 2y ago
Clearblue Rapid Detection Pregnancy Test 2
- Price
- £6.54
- Rating
- 4.6/5
- Reviews
- 9,824
- Age
- 19y ago
Trending
estimated 90-day click momentum
Clearblue Ultra Early Advanced Pregnancy Test 5
- Price
- £13.50
- Rating
- 4.2/5
- Reviews
- 1,836
- Age
- 4mo ago
Lizzy Pregnancy Test Kit 2 Pack Early Detection Midstream Home Pregnancy Tests Over 99% Accurate Fast Results in Minutes Easy to Use HCG Urine Test for Women Home Use Reliable Results Kit
- Price
- £2.64
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4y ago
Clearblue Pregnancy Test Ultra Early Multi-Check & Date Combo Pack 6
- Price
- £21.13
- Rating
- 4.5/5
- Reviews
- 2,321
- Age
- 7mo ago
SOL 3pk Clear Response Midstream Early Detection Pregnancy Test Kit - 99% Accurate After First Missed Period Easy Instructions Foil Wrapped Reliable Testing Long Expiry and Peace of Mind
- Price
- £3.21
- Rating
- 3.9/5
- Reviews
- 185
- Age
- 3y ago
Clearblue Rapid Detection Pregnancy Test 2
- Price
- £6.54
- Rating
- 4.6/5
- Reviews
- 9,824
- Age
- 19y ago
Newest
by launch dateClearblue Ultra Early Advanced Pregnancy Test 5
- Price
- £13.50
- Rating
- 4.2/5
- Reviews
- 1,836
- Age
- 4mo ago
Clearblue Pregnancy Test Ultra Early Multi-Check & Date Combo Pack 6
- Price
- £21.13
- Rating
- 4.5/5
- Reviews
- 2,321
- Age
- 7mo ago
Accufast Pregnancy Test x 6 10mIU/ml - Early Detection Pregnancy Test 6 Days Before Missed Period | Fast Respond Ultra Sensitive HCG Urine Test for Home Use | 99.9% Accuracy CE Certified
- Price
- £6.29
- Rating
- 2.8/5
- Reviews
- 72
- Age
- 1y ago
Clearblue Pregnancy Tests Early Detection Pregnancy Test Results 6 Days Early 99% Accurate Results 5 Tests Packaging May Vary
- Price
- £13.45
- Rating
- 4.3/5
- Reviews
- 4,587
- Age
- 1y ago
Clearblue Ultra Early Pregnancy Test 3
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 4,587
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
113
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 98%
Open market
10%
- Clearblue42%
- Clear & Simple17%
- One Step17%
- Easy@Home7%
- SOL4%
- Clear Response3%
- Open — no brand owns it (7 brands, 10%)
Demand
Pregnancy Test search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Pregnancy Test search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pregnancy test2.3M/yr
- early detection pregnancy test149K/yr
- pregnancy tests136K/yr
- test50K/yr
- early pregnancy detection test42K/yr
- early pregnancy test78K/yr
- pregnancy test early detection37K/yr
- ultra early pregnancy test21K/yr
- hcg pregnancy test strips24K/yr
- clear blue early pregnancy tests16K/yr
Reviews and returns
What reviews say buyers love and hate about Pregnancy Test
We read the reviews and the return reasons for every product selling here.
“These tests are incredibly inaccurate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pregnancy Test questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data