How competitive is the Midge Repellent niche on Amazon United Kingdom?

4 brands and 50 sellers compete in Midge Repellent on Amazon United Kingdom. The top 5 Midge Repellent products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Midge Repellent?

Midge Repellent buyers on Amazon United Kingdom complain most about Smell, Pest/Insect Control, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Midge Repellent niche?

Midge Repellent sells for £8.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.77–£15.66. The average incumbent carries 3,739 reviews — the moat a new listing must climb.

Midge Repellent

Midge Repellent shows demand growing +476.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

This niche Category average

Is Midge Repellent profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Midge Repellent is a £509K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 52/100.

Midge Repellent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +476.7% over the last 90 days and 18.4% of searches end in a purchase.

£509K

revenue / yr

Units sold / yr60K

Search volume / yr+476.7%312K

Conversion rate18.4%

Avg price£8.86

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 50

Top-5 product click share90%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Midge Repellent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack

Price: £15.62
Rating: 4.7/5
Reviews: 699
Age: 8y ago

Smidge Insect Repellent Cream (75ml)

Price: £8.26
Rating: 4.5/5
Reviews: 10,396
Age: 20y ago

Smidge Insect Repellent (30ml)

Price: £5.09
Rating: 4.4/5
Reviews: 131
Age: 2y ago

Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites

Price: £9.58
Rating: 4.5/5
Reviews: 266
Age: 11y ago

Smidge That Midge Insect Repellent - 75ml (Pack of 2)

Price: £15.66
Rating: 4.6/5
Reviews: 613
Age: 10y ago

Newest

by launch date

Smidge Insect Repellent (30ml)

Price: £5.09
Rating: 4.4/5
Reviews: 131
Age: 2y ago

Jungle Formula Maximum Strength Insect Repellent Aerosol Spray (125ml - 50% DEET) - Up to 9 Hour Protection Against Mosquitoes Ticks & Biting Insects - Mosquito Repellent for Travel & Domestic Use

Price: £5.74
Rating: 4.6/5
Reviews: 14,196
Age: 7y ago

Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack

Price: £15.62
Rating: 4.7/5
Reviews: 699
Age: 8y ago

Smidge Midge and Mosquito-Proof Super Lightweight Head Net - Green One Size

Price: £4.77
Rating: 4.6/5
Reviews: 2,946
Age: 10y ago

Smidge That Midge Insect Repellent - 75ml (Pack of 2)

Price: £15.66
Rating: 4.6/5
Reviews: 613
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Smidge that midge54%
VORAGA39%
PYRAMID4%
Jungle Formula3%

Midge Repellent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume312KCVR18.4%Products8Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,739Avg BSR#10

Peak months: Apr, May, Jul · busiest ÷ quietest = 189.9×

Top Midge Repellent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

smidge insect repellent103K/yr +542.6%19.4% conv.
smidge73K/yr +560.2%16.1% conv.
midge repellent67K/yr +839.6%7.4% conv.
smidge insect repellent spray22K/yr +513.2%21.1% conv.
midge repellent outdoor7K/yr +97.1%3.3% conv.
smidge spray10K/yr +733.7%12.6% conv.
midge spray7K/yr +700.4%9.6% conv.
midge5K/yr +566.5%3.4% conv.
smidge midge repellent4K/yr +690.3%13.9% conv.
midges repellent5K/yr +7.6%5.7% conv.

What reviews say buyers love and hate about Midge Repellent

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Pest/Insect Control20%

“incredible at keeping pests away”

Efficiency16%

“Very effective”

Advertised Vs Actual Product10%

“Item as described”

Quality-Overall8%

“Excellent seller Excellent product would recommend”

Smell8%

“Ive been impressed so far - a lovely fresh smell”

What buyers complain about

72% of reviews

Smell19%

“It doesnt smell great”

Pest/Insect Control11%

“I am constantly bitten by midges and horseflies”

Functionality-Overall10%

“Doesnt work”

Quality-Overall8%

“Completely ruined my bag”

Value For Money6%

“could have picked up in Home Bargains or boots for much the same price”

Midge Repellent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

35%

2Visibility

24%

3Transparency

12%

4Leak-Proof

5Advertised Vs Actual Product

Common Midge Repellent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Midge Repellent 52/100 on Amazon United Kingdom — Worth a look. The niche generates £509K/yr across 8 tracked products. Search demand moved +476.7% over the last 90 days.