Midge Repellent

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +476.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

+476.7%

Conversion, latest week

18.4%

Market size, estimated

£509Ka year

Peak month

April189.9× the quietest month

Top search term

smidge insect repellent103K searches a year

Listings sell for £8.86 on average, from £4.77 to £15.66. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At £8.86 that is £44K to £53K a year per listing.

Average price

£8.86under the $15 to $100 sweet spot

Price range

£4.77–£15.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

5,000–6,000

Revenue per listing a year

£44K–£53K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Insect & Pest Repellents. It carries 3,739 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

75%

Out of stock, average day

0.0%

Average rank

#10in Insect & Pest Repellents

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,739per listing

Listings tracked

8

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months