midge repellent
Worth a lookShows demand growing +476.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+476.7%90-day search growth — must beat 0% to launch
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£509K£509K/yr · 312K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,739.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.86avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£4.77–£15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, midge repellent is a £509K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
midge repellent market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- £443K–£532K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Smidge that midge54%
- VORAGA39%
- PYRAMID4%
- Jungle Formula3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +476.7% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 189.9×
Top midge repellent search terms
- smidge insect repellent103K/yr
- smidge73K/yr
- midge repellent67K/yr
- smidge insect repellent spray22K/yr
- midge repellent outdoor7K/yr
- smidge spray10K/yr
- midge spray7K/yr
- midge5K/yr
- smidge midge repellent4K/yr
- midges repellent5K/yr
Top midge repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack
VORAGA£15.624.7★699 rev
Smidge Insect Repellent Cream (75ml)
Smidge that midge£8.264.5★10,396 rev
Smidge Insect Repellent (30ml)
Smidge that midge£5.094.4★131 rev
Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites
Smidge that midge£9.584.5★266 rev
Smidge That Midge Insect Repellent - 75ml (Pack of 2)
Smidge that midge£15.664.6★613 rev
Newest
by launch dateSmidge Insect Repellent (30ml)
Smidge that midge£5.09131 rev
Jungle Formula Maximum Strength Insect Repellent Aerosol Spray (125ml - 50% DEET) - Up to 9 Hour Protection Against Mosquitoes Ticks & Biting Insects - Mosquito Repellent for Travel & Domestic Use
Jungle Formula£5.7414,196 rev
Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack
VORAGA£15.62699 rev
Smidge Midge and Mosquito-Proof Super Lightweight Head Net - Green One Size
Smidge that midge£4.772,946 rev
Smidge That Midge Insect Repellent - 75ml (Pack of 2)
Smidge that midge£15.66613 rev
Trending
90-day click momentum
Pyramid Trek Midge and Tick DEET Free Midge and Tick Repellent | 60ml
PYRAMID£6.164.4★
Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack
VORAGA£15.624.7★
Jungle Formula Maximum Strength Insect Repellent Aerosol Spray (125ml - 50% DEET) - Up to 9 Hour Protection Against Mosquitoes Ticks & Biting Insects - Mosquito Repellent for Travel & Domestic Use
Jungle Formula£5.744.6★
Smidge That Midge Insect Repellent - 75ml (Pack of 2)
Smidge that midge£15.664.6★
Smidge Midge and Mosquito-Proof Super Lightweight Head Net - Green One Size
Smidge that midge£4.774.6★
What buyers say about midge repellent
What buyers praise and complain about, mined from review topics.What buyers love
“incredible at keeping pests away”
“Very effective”
“Item as described”
“Excellent seller Excellent product would recommend”
“Ive been impressed so far - a lovely fresh smell”
“Great value”
“It gave hours of protection from Scottish isle midges”
“Great mozzi spray”
“Easy to apply”
“It did work”
What buyers complain about
“It doesnt smell great”
“I am constantly bitten by midges and horseflies”
“Doesnt work”
“Completely ruined my bag”
“could have picked up in Home Bargains or boots for much the same price”
“Some reduced visibility when wearing”
“doesnt last more than 48hrs”
“Too narrow for a brimmed hat”
“Not effective against fleas”
“I am allergic to insect bites”
Top return reasons
Common questions
- Is midge repellent profitable to sell on Amazon United Kingdom?
- The niche generates £509K/yr across 8 tracked products. 90-day search growth is +476.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the midge repellent niche?
- 4 brands and 50 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in midge repellent?
- Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.1%.
- When does demand for midge repellent peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 189.9× the quietest.
- What does it cost to enter the midge repellent niche?
- Listings span £4.77–£15.66; the average listing price is £8.86 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.