Gillette Electric Razor
Gillette Electric Razor clears our launch bar: a $5.0M/yr market growing +20.2% this quarter with returns at 0.9%.
Flapen Score
Is Gillette Electric Razor profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gillette Electric Razor is a £5.0M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Gillette Electric Razor: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +20.2% over the last 90 days and 7.5% of searches end in a purchase.
£5.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Gillette Electric Razor products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago
Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)
- Price
- £31.46
- Rating
- 4.5/5
- Reviews
- 12,515
- Age
- 3y ago
Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31
- Price
- £34.77
- Rating
- 4.4/5
- Reviews
- 4,028
- Age
- 1y ago
Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31
- Price
- £27.71
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 1y ago
Philips OneBlade Face QP2724/10 2 Years Warranty
- Price
- £25.76
- Rating
- 4.6/5
- Reviews
- 12,315
- Age
- 2y ago
Trending
90-day click momentum
Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 21,767
- Age
- 4mo ago
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
- Price
- £22.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb
- Price
- £25.32
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago
Philips OneBlade First Shave Anti-Friction Blade Head Compatible with All OneBlade & Pro Electric Shaver & Trimmers Original from Philips 2X One Blade 4-Month Supply (QP225/50)
- Price
- £18.09
- Rating
- 4.6/5
- Reviews
- 5,832
- Age
- 3y ago
Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31
- Price
- £27.71
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 1y ago
Newest
by launch datePhilips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 21,767
- Age
- 4mo ago
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
- Price
- £22.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago
Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb
- Price
- £25.32
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago
Philips OneBlade Intimate Designed for Pubic Grooming Trim & Shave with Extra Skin Protection Close & Comfortable Results - not Completely Bare Model QP1924/30
- Price
- £26.22
- Rating
- 4.2/5
- Reviews
- 5,563
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- PHILIPS99%
- Gillette1%
Gillette Electric Razor demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Gillette Electric Razor search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips one blade926K/yr
- phillips one blade390K/yr
- one blade387K/yr
- oneblade103K/yr
- one blade razor60K/yr
- philips oneblade49K/yr
- philips one blade 36030K/yr
- one blade 36023K/yr
- gillette electric razor15K/yr
- philips oneblade 36012K/yr
What reviews say buyers love and hate about Gillette Electric Razor
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent product”
“easy to shape with”
“Excellent value”
“Battery lasts forever”
“SMOOTH”
What buyers complain about
65% of reviews“Bit pricey”
“Not very durable”
“Average quality”
“Stopped charging”
“performs poorly”
Gillette Electric Razor return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gillette Electric Razor questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
