gillette electric razor
Launch itA $5.0M/yr market growing +20.2% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible£5.0M£5.0M/yr · 2.1M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£31.65avg listing price — sweet spot $15–$100
Price range
Great£10.87–£70.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,364.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gillette electric razor is a £5.0M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
gillette electric razor market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- £4.0M–£4.7M
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 29 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- PHILIPS99%
- Gillette1%
Demand
Weekly Amazon search volume, last 50 weeks — +20.2% search growth over the last 90 days.Top gillette electric razor search terms
- philips one blade926K/yr
- phillips one blade390K/yr
- one blade387K/yr
- oneblade103K/yr
- one blade razor60K/yr
- philips oneblade49K/yr
- philips one blade 36030K/yr
- one blade 36023K/yr
- gillette electric razor15K/yr
- philips oneblade 36012K/yr
Top gillette electric razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
PHILIPS£31.554.4★10,559 rev
Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)
PHILIPS£31.464.5★12,515 rev
Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31
PHILIPS£34.774.4★4,028 rev
Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31
PHILIPS£27.714.4★3,445 rev
Philips OneBlade Face QP2724/10 2 Years Warranty
PHILIPS£25.764.6★12,315 rev
Newest
by launch date
Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
PHILIPS£32.2121,767 rev
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
Gillette£22.0662 rev
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
PHILIPS£31.5510,559 rev
Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb
PHILIPS£25.3222 rev
Philips OneBlade Intimate Designed for Pubic Grooming Trim & Shave with Extra Skin Protection Close & Comfortable Results - not Completely Bare Model QP1924/30
PHILIPS£26.225,563 rev
Trending
90-day click momentumPhilips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
PHILIPS£32.214.7★
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
Gillette£22.064.2★
Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb
PHILIPS£25.324.2★
Philips OneBlade First Shave Anti-Friction Blade Head Compatible with All OneBlade & Pro Electric Shaver & Trimmers Original from Philips 2X One Blade 4-Month Supply (QP225/50)
PHILIPS£18.094.6★
Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31
PHILIPS£27.714.4★
What buyers say about gillette electric razor
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“easy to shape with”
“Excellent value”
“Battery lasts forever”
“SMOOTH”
“The build feels durable too”
“Genuine and super sharp”
“Great clean shave”
“Effective”
“as shown”
What buyers complain about
“Bit pricey”
“Not very durable”
“Average quality”
“Stopped charging”
“performs poorly”
“But using this my first 3 shaves my neck is so bad and irritated”
“Feels cheap and fragile”
“Blades are blunt on arrival”
“seems like i received a used one”
“Wrong description”
Top return reasons
Common questions
- Is gillette electric razor profitable to sell on Amazon United Kingdom?
- The niche generates £5.0M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Launch it (59/100).
- How competitive is the gillette electric razor niche?
- 2 brands and 144 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gillette electric razor?
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the gillette electric razor niche?
- Listings span £10.87–£70.31; the average listing price is £31.65 (sweet spot $15–$100). The average incumbent carries 7,364 reviews — the moat a new listing must climb.