Gillette Electric Razor
MaybeShoppers spend $5.0M a year here. But the top 5 brands take 100% of clicks, so Gillette Electric Razor is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £5.0M/yr2.1M searches / yr
- 90-day growth
- +20.2%search demand this quarter
- Competition
- 66%top-5 click share · 2 brands · 144 sellers
Flapen Score
Gillette Electric Razor against its category
The dotted line is the Health & Personal Care average. Past it, Gillette Electric Razor is stronger. Inside it, weaker.
Market
The Gillette Electric Razor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gillette Electric Razor 2.1M times last year and spent an estimated £5.0M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.0M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +20.2%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £5.0Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- philips one blade926K searches a year
02 · Price
A sale here is worth £31.65.
Listings sell for £31.65 on average, from £10.87 to £70.31. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £31.65 that is £190K to £253K a year per listing.
- Average price
- £31.65inside the $15 to $100 sweet spot
- Price range
- £10.87–£70.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £190K–£253K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Shaving & Hair Removal. It carries 7,364 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Shaving & Hair Removal
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,364per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Gillette Electric Razor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago
Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)
- Price
- £31.46
- Rating
- 4.5/5
- Reviews
- 12,515
- Age
- 3y ago
Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31
- Price
- £34.77
- Rating
- 4.4/5
- Reviews
- 4,028
- Age
- 1y ago
Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31
- Price
- £27.71
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 1y ago
Philips OneBlade Face QP2724/10 2 Years Warranty
- Price
- £25.76
- Rating
- 4.6/5
- Reviews
- 12,315
- Age
- 2y ago
Trending
90-day click momentum
Philips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 21,767
- Age
- 4mo ago
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
- Price
- £22.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb
- Price
- £25.32
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago
Philips OneBlade First Shave Anti-Friction Blade Head Compatible with All OneBlade & Pro Electric Shaver & Trimmers Original from Philips 2X One Blade 4-Month Supply (QP225/50)
- Price
- £18.09
- Rating
- 4.6/5
- Reviews
- 5,832
- Age
- 3y ago
Philips OneBlade 360 Authentic Electric Beard Trimmer and Shaver 2X 360 Blades 3X Stubble Comb (1 3 5mm) QP2724/31
- Price
- £27.71
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 1y ago
Newest
by launch datePhilips OneBlade Authentic 5x 360 Blade Replacements - Fits ALL OneBlade handles - Durable Stainless Steel- 20- month supply Model QP450/50
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 21,767
- Age
- 4mo ago
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
- Price
- £22.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago
Philips Oneblade 360 Blade With 5 In 1 Adjustable Comb
- Price
- £25.32
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago
Philips OneBlade Intimate Designed for Pubic Grooming Trim & Shave with Extra Skin Protection Close & Comfortable Results - not Completely Bare Model QP1924/30
- Price
- £26.22
- Rating
- 4.2/5
- Reviews
- 5,563
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- PHILIPS99%
- Gillette1%
Demand
Gillette Electric Razor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Gillette Electric Razor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips one blade926K/yr
- phillips one blade390K/yr
- one blade387K/yr
- oneblade103K/yr
- one blade razor60K/yr
- philips oneblade49K/yr
- philips one blade 36030K/yr
- one blade 36023K/yr
- gillette electric razor15K/yr
- philips oneblade 36012K/yr
Reviews and returns
What reviews say buyers love and hate about Gillette Electric Razor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit pricey
Waste of money
ridiculously expensive
Not very durable
Dont last
Tendency to break
Average quality
Very disappointed with the quality control
Unsatisfactory quality
Stopped charging
Failure to charger
no longer charges
performs poorly
Ineffective
They don't work for me
Love
Excellent product
A quality product and nice and compact
Quality blades at a good price
easy to shape with
Easy to use
very easy to hold
Excellent value
Good price
Excellent Value for Money
Battery lasts forever
Battery life is decent
The battery is very good
SMOOTH
clean smooth shave
feel gentle on the skin
Return
0.9% Return rate 13% Fixable by listing
performs poorly
Ineffective
They don't work for me
Stopped charging
Failure to charger
no longer charges
seems like i received a used one
looked used
Did not appear new
Wrong description
A bit misleading
Very misleading description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gillette Electric Razor questions
Answered from the same tracked data.