66
diffuser
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 5.1M searches
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,805.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.99–£25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand