Ear Plugs

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

11.3%

Market size, estimated

£3.4Ma year

Peak month

January1.1× the quietest month

Top search term

ear plugs1.7M searches a year

Listings sell for £8.07 on average, from £2.11 to £24.72. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At £8.07 that is £48K to £65K a year per listing.

Average price

£8.07under the $15 to $100 sweet spot

Price range

£2.11–£24.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

£48K–£65K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #38 within Ear Care. It carries 6,546 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

14.1%

Average rank

#38in Ear Care

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,546per listing

Listings tracked

41

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months