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Weight Loss

Pass

Weight Loss scores 70 out of 100, a Pass. Shoppers spend $1.4M a year here, demand is soft, at -7.9% this quarter, and returns run at 0.1% of orders.

Flapen Score
70
70 / 100
Top 1% of 2,035 Health & Personal Care niches · +22 vs the category median of 48
Market size
£1.4M/yr3.3M searches / yr
90-day growth
-7.9%search demand this quarter
Competition
43%top-5 click share · 35 brands · 72 sellers

Flapen Score

Weight Loss against its category

The dotted line is the Health & Personal Care average. Past it, Weight Loss is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Loss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weight Loss 3.3M times last year and spent an estimated £1.4M. The top 5 brands take 45% of clicks. Demand peaks in May. Flapen scores it 70 out of 100, a Pass.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
2.8%
Market size, estimated
£1.4Ma year
Peak month
May1.9× the quietest month
Top search term
weight loss1.1M searches a year

02 · Price

A sale here is worth £15.11.

Listings sell for £15.11 on average, from £5.08 to £65.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £15.11 that is £30K to £38K a year per listing.

Average price
£15.11inside the $15 to $100 sweet spot
Price range
£5.08–£65.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£30K–£38K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #275 within Diet & Nutrition. It carries 762 reviews at 3.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
14.2%
Average rank
#275in Diet & Nutrition
Average rating
3.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
762per listing
Listings tracked
45

04 · Newcomers

Amazon counts 10 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
10Amazon's first-year sales bar
Average brand age
41 months

Products

Top Weight Loss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£55K£110K£166K£221K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

72

Top-5 brand share

45%

Top 20: 83%

Top-5 click share

43%

Top 20: 74%

Open market

51%

  • Pro BRN Supplement15%
  • Kind Patches11%
  • Nutrition Geeks8%
  • Vinco Supplements7%
  • Tilibra5%
  • Witoshilye4%

Demand

Weight Loss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Weight Loss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weight loss1.1M/yr
  • weight loss patches440K/yr
  • slimming patches for weight loss146K/yr
  • glp1 weight loss patches280K/yr
  • weight loss pills that work fast178K/yr
  • appetite suppressants women155K/yr
  • weight loss pills138K/yr
  • weight loss tablets86K/yr
  • weight loss injections107K/yr
  • fat burners for women weight loss115K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Loss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.24

Don't work as described

Did not work

Never worked

Weight Loss7%+0.39

Not for weight loss

Not lost a pound

Has not helped with weight loss

Value For Money7%

WASTE OF MONEY

Not worth it

Rather expensive

Allergies5%−0.04

Rash

Skin reaction

irritated my skin badly

Size-Overall5%−0.03

Far too small

Too big

The capsule is quite big

Love

Quality-Overall13%+0.94

Good quality and item arrived in quick time

Great product as always x

Excellent product

Weight Loss9%+0.39

has helped with my weight loss

Great for weight loss

Helps healthy weight loss

Value For Money8%

good value for money

Good price

Excellent value for money

Taste-Overall7%+0.48

tastes lovely as well

no unpleasant taste

Great taste

Advertised Vs Actual Product6%

As advertised

Exactly as advertised

As Described

Return

0.1% Return rate 38% Fixable by listing

Functionality-Overall19%▆▅█▇▅▅

Don't work as described

Did not work

Never worked

Advertised Vs Actual Product14%▁▂▇▅█▇

False information

Not as advertised

False advertisement

Size-Overall14%█▃▄▅▆▇

Far too small

Too big

The capsule is quite big

Defective Material/Parts9%█▅▁▃▃▂
Adhesion/Stickiness6%▁▂▅▂█▆

FAQ

Common Weight Loss questions

Answered from the same tracked data.