Diffuser

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

-24.1%

Conversion, latest week

3.8%

Market size, estimated

£2.5Ma year

Peak month

December3.4× the quietest month

Top search term

diffuser1.5M searches a year

Listings sell for £12.81 on average, from £1.99 to £25.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £12.81 that is £38K to £51K a year per listing.

Average price

£12.81under the $15 to $100 sweet spot

Price range

£1.99–£25.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£38K–£51K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #44 within Alternative Medicine. It carries 1,805 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

4.9%

Average rank

#44in Alternative Medicine

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,805per listing

Listings tracked

54

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months