Denture Adhesives
Denture Adhesives shows searches that convert (19.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Denture Adhesives profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Denture Adhesives is a £2.1M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 60/100.
Denture Adhesives: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.9% over the last 90 days and 19.2% of searches end in a purchase.
£2.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 21 products
Top Denture Adhesives products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fixodent Plus Unbeatable Bite Denture Adhesive Flavour Free 40g
- Price
- £2.76
- Rating
- 4.5/5
- Reviews
- 1,993
- Age
- 1y ago
Poligrip Denture Adhesives Cream Ultra Provides Strong all-day Hold for Dentures 40g
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 9,100
- Age
- 17y ago
Fixodent Ultimate Denture Adhesive Flavour Free 40g
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 1,116
- Age
- 1y ago
Poligrip Denture Adhesives Flavour Free Cream Provides Strong all-day Hold for Dentures 40g
- Price
- £2.46
- Rating
- 4.4/5
- Reviews
- 2,791
- Age
- 19y ago
Fixodent Complete Denture Adhesive for Full & Partial Dentures Fresh Flavour 70g
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago
Trending
90-day click momentum
Fixodent Complete Denture Adhesives Cream 4x40g Saving Pack 10X Stronger Hold vs. No Adhesive Improved Comfort & Foodseal Original Mint
- Price
- £13.87
- Rating
- 4.6/5
- Reviews
- 1,750
- Age
- 4y ago
Thermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner
- Price
- £8.20
- Rating
- 1.7/5
- Reviews
- 238
- Age
- 7mo ago
Fixodent Ultra Max Hold Secure Denture Adhesive Cream for Full and Partial Denture Wearers 2.2oz (Pack of 4)
- Price
- £31.78
- Rating
- 4.7/5
- Reviews
- 4,676
- Age
- 3y ago
Poligrip Power Max Power Hold plus Seal Denture Self Adhesive Cream Denture Cream for Safe Hold and Food Sealing Taste Free - 62.5g
- Price
- £10.70
- Rating
- 4.1/5
- Reviews
- 8,160
- Age
- 1y ago
Fixodent Ultra Max Hold Dental Adhesive (2.2 oz. 3 pk.)
- Price
- £25.41
- Rating
- 4.2/5
- Reviews
- 744
- Age
- 7y ago
Newest
by launch dateThermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner
- Price
- £8.20
- Rating
- 1.7/5
- Reviews
- 238
- Age
- 7mo ago
Poligrip Power Max Power Hold plus Seal Denture Self Adhesive Cream Denture Cream for Safe Hold and Food Sealing Taste Free - 62.5g
- Price
- £10.70
- Rating
- 4.1/5
- Reviews
- 8,160
- Age
- 1y ago
Fixodent Ultimate Denture Adhesive Flavour Free 40g
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 1,116
- Age
- 1y ago
Fixodent Plus Unbeatable Bite Denture Adhesive Flavour Free 40g
- Price
- £2.76
- Rating
- 4.5/5
- Reviews
- 1,993
- Age
- 1y ago
Fixodent Complete Denture Adhesive for Full & Partial Dentures Fresh Flavour 70g
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
139
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
2%
- Fixodent55%
- Poligrip23%
- VNEUOL7%
- SUPER POLIGRIP6%
- Seabond4%
- DinaBase73%
- Open — no brand owns it (2 brands, 2%)
Denture Adhesives demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Denture Adhesives search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fixodent226K/yr
- denture adhesives192K/yr
- fixodent ultra max hold135K/yr
- poligrip ultra60K/yr
- fixodent ultimate46K/yr
- fixodent plus52K/yr
- poligrip35K/yr
- fixodent professional denture adhesive45K/yr
- polygrip27K/yr
- denture glue26K/yr
What reviews say buyers love and hate about Denture Adhesives
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Excellent value for money”
“Sticks well”
“Excellent product”
“As advertised”
“Does the job”
What buyers complain about
84% of reviews“Doesn't work well”
“it fell out”
“Adhesive inadequate”
“what a waste of money”
“Bad quality”
Denture Adhesives return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Denture Adhesives questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
