denture adhesives
Worth a lookShows searches that convert (19.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 1.0M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£2.32–£31.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Review moat
Bad5,643.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, denture adhesives is a £2.1M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
denture adhesives market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £1.6M–£2.2M
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
139
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
2%
- Fixodent55%
- Poligrip23%
- VNEUOL7%
- SUPER POLIGRIP6%
- Seabond4%
- DinaBase73%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top denture adhesives search terms
- fixodent226K/yr
- denture adhesives192K/yr
- fixodent ultra max hold135K/yr
- poligrip ultra60K/yr
- fixodent ultimate46K/yr
- fixodent plus52K/yr
- poligrip35K/yr
- fixodent professional denture adhesive45K/yr
- polygrip27K/yr
- denture glue26K/yr
Top denture adhesives products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fixodent Plus Unbeatable Bite Denture Adhesive Flavour Free 40g
Fixodent£2.764.5★1,993 rev
Poligrip Denture Adhesives Cream Ultra Provides Strong all-day Hold for Dentures 40g
Poligrip£2.324.3★9,100 rev
Fixodent Ultimate Denture Adhesive Flavour Free 40g
Fixodent£3.434.5★1,116 rev
Poligrip Denture Adhesives Flavour Free Cream Provides Strong all-day Hold for Dentures 40g
Poligrip£2.464.4★2,791 rev
Fixodent Complete Denture Adhesive for Full & Partial Dentures Fresh Flavour 70g
Fixodent£3.374.6★843 rev
Newest
by launch date
Thermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner
VNEUOL£8.20238 rev
Poligrip Power Max Power Hold plus Seal Denture Self Adhesive Cream Denture Cream for Safe Hold and Food Sealing Taste Free - 62.5g
SUPER POLIGRIP£10.708,160 rev
Fixodent Ultimate Denture Adhesive Flavour Free 40g
Fixodent£3.431,116 rev
Fixodent Plus Unbeatable Bite Denture Adhesive Flavour Free 40g
Fixodent£2.761,993 rev
Fixodent Complete Denture Adhesive for Full & Partial Dentures Fresh Flavour 70g
Fixodent£3.37843 rev
Trending
90-day click momentum
Fixodent Complete Denture Adhesives Cream 4x40g Saving Pack 10X Stronger Hold vs. No Adhesive Improved Comfort & Foodseal Original Mint
Fixodent£13.874.6★
Thermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner
VNEUOL£8.201.7★
Fixodent Ultra Max Hold Secure Denture Adhesive Cream for Full and Partial Denture Wearers 2.2oz (Pack of 4)
Fixodent£31.784.7★
Poligrip Power Max Power Hold plus Seal Denture Self Adhesive Cream Denture Cream for Safe Hold and Food Sealing Taste Free - 62.5g
SUPER POLIGRIP£10.704.1★
Fixodent Ultra Max Hold Dental Adhesive (2.2 oz. 3 pk.)
Fixodent£25.414.2★
What buyers say about denture adhesives
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Sticks well”
“Excellent product”
“As advertised”
“Does the job”
“Stronger hold”
“Very durable”
“Great hold all day”
“Super product, holds my dentures in place all day”
“Convenient on line and works well”
What buyers complain about
“Doesn't work well”
“it fell out”
“Adhesive inadequate”
“what a waste of money”
“Bad quality”
“Not what it says it does”
“Not easy to use”
“Garbage not fit to be sold”
“Not strong”
“Doesnt hold at all”
Top return reasons
Common questions
- Is denture adhesives profitable to sell on Amazon United Kingdom?
- The niche generates £2.1M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the denture adhesives niche?
- 8 brands and 139 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in denture adhesives?
- Top complaints mined from reviews: Functionality-Overall, Durability, Adhesion/Stickiness. The return rate is 0.2%.
- When does demand for denture adhesives peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the denture adhesives niche?
- Listings span £2.32–£31.78; the average listing price is £10.78 (sweet spot $15–$100). The average incumbent carries 5,643 reviews — the moat a new listing must climb.