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Denture Adhesives

Maybe

Buyers convert on 19.2% of searches. But the top 5 brands take 95% of clicks, so Denture Adhesives is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£2.1M/yr1.0M searches / yr
90-day growth
-5.9%search demand this quarter
Competition
58%top-5 click share · 8 brands · 139 sellers

Flapen Score

Denture Adhesives against its category

The dotted line is the Health & Personal Care average. Past it, Denture Adhesives is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denture Adhesives market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denture Adhesives 1.0M times last year and spent an estimated £2.1M. The top 5 brands take 95% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
19.2%
Market size, estimated
£2.1Ma year
Peak month
July1.5× the quietest month
Top search term
fixodent226K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £2.32 to £31.78. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £10.78 that is £86K to £108K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£2.32–£31.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£86K–£108K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 5,643 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#21in Dental Care
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,643per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Denture Adhesives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£104K£207K£311K£415K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

139

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

2%

  • Fixodent55%
  • Poligrip23%
  • VNEUOL7%
  • SUPER POLIGRIP6%
  • Seabond4%
  • DinaBase73%
  • Open — no brand owns it (2 brands, 2%)

Demand

Denture Adhesives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Denture Adhesives search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fixodent226K/yr
  • denture adhesives192K/yr
  • fixodent ultra max hold135K/yr
  • poligrip ultra60K/yr
  • fixodent ultimate46K/yr
  • fixodent plus52K/yr
  • poligrip35K/yr
  • fixodent professional denture adhesive45K/yr
  • polygrip27K/yr
  • denture glue26K/yr

Reviews and returns

What reviews say buyers love and hate about Denture Adhesives

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.32

Doesn't work well

Does not work like they say

Did not work

Durability16%−0.21

it fell out

It didnt even last 1/2 an hour

Don't last

Adhesion/Stickiness15%+0.19

Adhesive inadequate

Does not stick

Not a great adhesive

Value For Money11%+0.86

what a waste of money

Way higher cost for a useless product

Not worth the money

Quality-Overall10%+0.17

Bad quality

RUBBISH PRODUCT

Garbage

Love

Value For Money18%+0.86

Excellent value for money

Great value for the money

Good Value

Adhesion/Stickiness16%+0.19

Sticks well

Excellent adhesive

Sticks well

Quality-Overall14%+0.17

Excellent product

Amazing strong fix

Quality product at a fair price

Advertised Vs Actual Product11%+0.60

As advertised

As described

Works as stated

Efficiency6%+0.67

Does the job

Works well

workswell

Return

0.2% Return rate 33% Fixable by listing

Functionality-Overall25%▆▅█▆▅▅

Doesn't work well

Does not work like they say

Did not work

Advertised Vs Actual Product20%██▄▆▆▄

Not what it says it does

FAlse advertising

Not as advertised

Adhesion/Stickiness15%▅▇▃▇▆█

Adhesive inadequate

Does not stick

Not a great adhesive

Durability8%▁▄▄█▆█

it fell out

It didnt even last 1/2 an hour

Don't last

Size-Overall5%▅▃█▁▃█

Garbage not fit to be sold

not fit for purpose

Very small

FAQ

Common Denture Adhesives questions

Answered from the same tracked data.