Denture Adhesives
MaybeBuyers convert on 19.2% of searches. But the top 5 brands take 95% of clicks, so Denture Adhesives is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £2.1M/yr1.0M searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 58%top-5 click share · 8 brands · 139 sellers
Flapen Score
Denture Adhesives against its category
The dotted line is the Health & Personal Care average. Past it, Denture Adhesives is stronger. Inside it, weaker.
Market
The Denture Adhesives market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Denture Adhesives 1.0M times last year and spent an estimated £2.1M. The top 5 brands take 95% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £2.1Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- fixodent226K searches a year
02 · Price
A sale here is worth £10.78.
Listings sell for £10.78 on average, from £2.32 to £31.78. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £10.78 that is £86K to £108K a year per listing.
- Average price
- £10.78under the $15 to $100 sweet spot
- Price range
- £2.32–£31.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £86K–£108K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 5,643 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Dental Care
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,643per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Denture Adhesives products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fixodent Plus Unbeatable Bite Denture Adhesive Flavour Free 40g
- Price
- £2.76
- Rating
- 4.5/5
- Reviews
- 1,993
- Age
- 1y ago

Poligrip Denture Adhesives Cream Ultra Provides Strong all-day Hold for Dentures 40g
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 9,100
- Age
- 17y ago

Fixodent Ultimate Denture Adhesive Flavour Free 40g
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 1,116
- Age
- 1y ago

Poligrip Denture Adhesives Flavour Free Cream Provides Strong all-day Hold for Dentures 40g
- Price
- £2.46
- Rating
- 4.4/5
- Reviews
- 2,791
- Age
- 19y ago

Fixodent Complete Denture Adhesive for Full & Partial Dentures Fresh Flavour 70g
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fixodent Complete Denture Adhesives Cream 4x40g Saving Pack 10X Stronger Hold vs. No Adhesive Improved Comfort & Foodseal Original Mint
- Price
- £13.87
- Rating
- 4.6/5
- Reviews
- 1,750
- Age
- 4y ago

Thermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner
- Price
- £8.20
- Rating
- 1.7/5
- Reviews
- 238
- Age
- 7mo ago

Fixodent Ultra Max Hold Secure Denture Adhesive Cream for Full and Partial Denture Wearers 2.2oz (Pack of 4)
- Price
- £31.78
- Rating
- 4.7/5
- Reviews
- 4,676
- Age
- 3y ago

Poligrip Power Max Power Hold plus Seal Denture Self Adhesive Cream Denture Cream for Safe Hold and Food Sealing Taste Free - 62.5g
- Price
- £10.70
- Rating
- 4.1/5
- Reviews
- 8,160
- Age
- 1y ago

Fixodent Ultra Max Hold Dental Adhesive (2.2 oz. 3 pk.)
- Price
- £25.41
- Rating
- 4.2/5
- Reviews
- 744
- Age
- 7y ago
Newest
by launch date
Thermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner
- Price
- £8.20
- Rating
- 1.7/5
- Reviews
- 238
- Age
- 7mo ago

Poligrip Power Max Power Hold plus Seal Denture Self Adhesive Cream Denture Cream for Safe Hold and Food Sealing Taste Free - 62.5g
- Price
- £10.70
- Rating
- 4.1/5
- Reviews
- 8,160
- Age
- 1y ago

Fixodent Ultimate Denture Adhesive Flavour Free 40g
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 1,116
- Age
- 1y ago

Fixodent Plus Unbeatable Bite Denture Adhesive Flavour Free 40g
- Price
- £2.76
- Rating
- 4.5/5
- Reviews
- 1,993
- Age
- 1y ago

Fixodent Complete Denture Adhesive for Full & Partial Dentures Fresh Flavour 70g
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
139
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 99%
Open market
2%
- Fixodent55%
- Poligrip23%
- VNEUOL7%
- SUPER POLIGRIP6%
- Seabond4%
- DinaBase73%
- Open — no brand owns it (2 brands, 2%)
Demand
Denture Adhesives search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Denture Adhesives search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fixodent226K/yr
- denture adhesives192K/yr
- fixodent ultra max hold135K/yr
- poligrip ultra60K/yr
- fixodent ultimate46K/yr
- fixodent plus52K/yr
- poligrip35K/yr
- fixodent professional denture adhesive45K/yr
- polygrip27K/yr
- denture glue26K/yr
Reviews and returns
What reviews say buyers love and hate about Denture Adhesives
We read the reviews and the return reasons for every product selling here.
“Doesn't work well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denture Adhesives questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









