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Denture Adhesives

Maybe

Buyers convert on 19.2% of searches. But the top 5 brands take 95% of clicks, so Denture Adhesives is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£2.1M/yr1.0M searches / yr
90-day growth
-5.9%search demand this quarter
Competition
58%top-5 click share · 8 brands · 139 sellers

Flapen Score

Denture Adhesives against its category

The dotted line is the Health & Personal Care average. Past it, Denture Adhesives is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denture Adhesives market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Denture Adhesives 1.0M times last year and spent an estimated £2.1M. The top 5 brands take 95% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
19.2%
Market size, estimated
£2.1Ma year
Peak month
July1.5× the quietest month
Top search term
fixodent226K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £2.32 to £31.78. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £10.78 that is £86K to £108K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£2.32–£31.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£86K–£108K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 5,643 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#21in Dental Care
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,643per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Denture Adhesives products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£104K£207K£311K£415K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

139

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 99%

Open market

2%

  • Fixodent55%
  • Poligrip23%
  • VNEUOL7%
  • SUPER POLIGRIP6%
  • Seabond4%
  • DinaBase73%
  • Open — no brand owns it (2 brands, 2%)

Demand

Denture Adhesives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Denture Adhesives search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fixodent226K/yr
  • denture adhesives192K/yr
  • fixodent ultra max hold135K/yr
  • poligrip ultra60K/yr
  • fixodent ultimate46K/yr
  • fixodent plus52K/yr
  • poligrip35K/yr
  • fixodent professional denture adhesive45K/yr
  • polygrip27K/yr
  • denture glue26K/yr

Reviews and returns

What reviews say buyers love and hate about Denture Adhesives

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
18%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Doesn't work well”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Denture Adhesives questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data