70
collagen
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£6.6M£6.6M/yr · 7.3M searches
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.06avg listing price — sweet spot $15–$100
Price range
Good£5.35–£33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,752.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand