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Collagen

Pass

Collagen scores 70 out of 100, a Pass. Shoppers spend $6.6M a year here, demand is soft, at -20.1% this quarter, and returns run at 0.0% of orders.

Flapen Score
70
70 / 100
Top 1% of 2,035 Health & Personal Care niches · +22 vs the category median of 48
Market size
£6.6M/yr7.3M searches / yr
90-day growth
-20.1%search demand this quarter
Competition
40%top-5 click share · 32 brands · 78 sellers

Flapen Score

Collagen against its category

The dotted line is the Health & Personal Care average. Past it, Collagen is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen 7.3M times last year and spent an estimated £6.6M. The top 5 brands take 44% of clicks. Demand peaks in Mar. Flapen scores it 70 out of 100, a Pass.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 7.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.6M a year.

Searches, last 12 months
7.3M
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
6.5%
Market size, estimated
£6.6Ma year
Peak month
March1.9× the quietest month
Top search term
collagen2.4M searches a year

02 · Price

A sale here is worth £14.06.

Listings sell for £14.06 on average, from £5.35 to £33.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At £14.06 that is £176K to £211K a year per listing.

Average price
£14.06under the $15 to $100 sweet spot
Price range
£5.35–£33.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
12,500–15,000
Revenue per listing a year
£176K–£211K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Collagen. It carries 4,753 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#45in Collagen
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,753per listing
Listings tracked
43

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£266K£532K£798K£1.1M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

78

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

40%

Top 20: 77%

Open market

52%

  • NEW LEAF PRODUCTS14%
  • Wellgard13%
  • WeightWorld6%
  • Revive Naturals5%
  • Incite Nutrition5%
  • N2 Natural Nutrition5%

Demand

Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen2.4M/yr
  • collagen supplements for women1.5M/yr
  • collagen powder1.2M/yr
  • elevate collagen258K/yr
  • marine collagen400K/yr
  • elevate multi collagen superblend168K/yr
  • elevate collagen powder280K/yr
  • collagen peptides166K/yr
  • collagen tablets171K/yr
  • collagen supplements122K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.10

Almost tasteless

Different taste

Bad aftertaste

Smell5%−0.04

Horrible smell

the smell is just disgusting

Very Strong Smell

Value For Money4%+0.58

Too expensive

Waste of Money

very expensive

Dosage3%−0.02

The dosage is VERY low

way too low dosage

Beware of dosage

Side Effects3%−0.03

made me feel very sick

Made me really poorly bad headaches dizziness and nausea

Bad side effects

Love

Quality-Overall18%+1.71

Excellent Product

Great product as advertised

Excellent product as previously bought

Value For Money10%+0.58

Decent price

Good value for money

Excellent value for money

Taste-Overall8%−0.10

No funny taste

No nasty taste

no weird taste

Solubility6%+0.15

Mixes easily

Dissolves easily

dissolves easily

Advertised Vs Actual Product4%+0.27

As advertised

As described

Exactly as advertised

Return

0.0% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁█▁▁

Rather large tablets

Very large

They are smaller

Defective Material/Parts50%▁█▁▁▁▁

FAQ

Common Collagen questions

Answered from the same tracked data.