Collagen
PassCollagen scores 70 out of 100, a Pass. Shoppers spend $6.6M a year here, demand is soft, at -20.1% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 70 / 100Top 1% of 2,035 Health & Personal Care niches · +22 vs the category median of 4870
- Market size
- £6.6M/yr7.3M searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 40%top-5 click share · 32 brands · 78 sellers
Flapen Score
Collagen against its category
The dotted line is the Health & Personal Care average. Past it, Collagen is stronger. Inside it, weaker.
Market
The Collagen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collagen 7.3M times last year and spent an estimated £6.6M. The top 5 brands take 44% of clicks. Demand peaks in Mar. Flapen scores it 70 out of 100, a Pass.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 7.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.6M a year.
- Searches, last 12 months
- 7.3M
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £6.6Ma year
- Peak month
- March1.9× the quietest month
- Top search term
- collagen2.4M searches a year
02 · Price
A sale here is worth £14.06.
Listings sell for £14.06 on average, from £5.35 to £33.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At £14.06 that is £176K to £211K a year per listing.
- Average price
- £14.06under the $15 to $100 sweet spot
- Price range
- £5.35–£33.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £176K–£211K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Collagen. It carries 4,753 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Collagen
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,753per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Collagen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pure Marine Collagen 100% Marine Collagen Type 1 Hydrolysed Collagen Peptides Enhanced with Hyaluronic Acid & Vitamin C -Essential Amino Acids - Collagen Supplements for Women and Men 60 Capsules
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 6,673
- Age
- 5y ago

Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK
- Price
- £15.81
- Rating
- 4.5/5
- Reviews
- 21,303
- Age
- 7y ago

Marine Collagen Supplements for Women & Men 1200mg | 120 High Strength Marine Collagen Capsules | Pure Superior Type 1 Hydrolysed with Hyaluronic Acid Vitamins C E B12 Copper Zinc and Iodine
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 4,673
- Age
- 5y ago

Pure Marine Collagen Capsules - 120 Capsules - 1200mg - 2 Months Supply
- Price
- £14.98
- Rating
- 4.5/5
- Reviews
- 15,310
- Age
- 8y ago

Collagen Supplements for Women-100% Marine Collagen Boosted with Hyaluronic Acid Vitamin C Niacinamide & 2 000mg Botanical Blend including Lions Mane Ashwagandha Maca and Psyllium Husk-60 Capsules
- Price
- £6.74
- Rating
- 4.4/5
- Reviews
- 1,069
- Age
- 3y ago
Trending
90-day click momentum
Multi Collagen Superblend Powder 2026 New Multi Collagen Peptides Powder for Women Multi Collagen Powder Non-GMO Sugar Free Protein Powder with Hyaluronic Acid & Vitamin C (2)
- Price
- £16.86
- Rating
- 2.0/5
- Reviews
- 14
- Age
- 1mo ago

Multi Collagen Superblend Powder 2026 New Multi Collagen Peptides Powder for Women Multi Collagen Powder Non-GMO Sugar Free Protein Powder with Hyaluronic Acid & Vitamin C (1)
- Price
- £9.01
- Rating
- 2.0/5
- Reviews
- 14
- Age
- 1mo ago

Elevate Supplements 100% Marine Collagen (Type 1) 60 Capsules | Added Hyaluronic Acid Vitamin C & Biotin for Skin Hair Nail Joint & Nervous System Support | Multi-Benefit Beauty Supplement
- Price
- £15.09
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago

Multi Collagen Protein Powder 400g - Types I II III V & X - Hydrolyzed Grass Fed Bovine Wild Caught Fish & Free-Range Chicken & Eggshell Collagen by Revive Naturals
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 12,622
- Age
- 3y ago

Multi Collagen 2400mg Types I II III V & X 180 Capsules Wild Caught Marine Grass Fed Bovine Eggshell & Free-Range Chicken Collagen Powder with Hyaluronic Acid & Vitamin C by Alpha01
- Price
- £12.12
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 7y ago
Newest
by launch date
Multi Collagen Superblend Powder 2026 New Multi Collagen Peptides Powder for Women Multi Collagen Powder Non-GMO Sugar Free Protein Powder with Hyaluronic Acid & Vitamin C (2)
- Price
- £16.86
- Rating
- 2.0/5
- Reviews
- 14
- Age
- 1mo ago

Multi Collagen Superblend Powder 2026 New Multi Collagen Peptides Powder for Women Multi Collagen Powder Non-GMO Sugar Free Protein Powder with Hyaluronic Acid & Vitamin C (1)
- Price
- £9.01
- Rating
- 2.0/5
- Reviews
- 14
- Age
- 1mo ago

Collagen Powder 500g Gold Standard Grass-Fed Bovine Hydrolysed Peptides by Warrior - High Levels of 8 Essential Amino Acids Collagen Supplments Halal & Kosher Made in UK
- Price
- £10.99
- Rating
- 4.2/5
- Reviews
- 319
- Age
- 1y ago

Elevate Supplements 100% Marine Collagen (Type 1) 60 Capsules | Added Hyaluronic Acid Vitamin C & Biotin for Skin Hair Nail Joint & Nervous System Support | Multi-Benefit Beauty Supplement
- Price
- £15.09
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago

Multi Collagen 1650mg Type I II III V X. Bovine & Marine Collagen Peptides. 180 Capsules Enhanced with Vitamin C. High Strength Collagen for Joints Hair and Skincare. N2 Natural Nutrition
- Price
- £16.02
- Rating
- 4.4/5
- Reviews
- 3,470
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
78
Top-5 brand share
44%
Top 20: 88%
Top-5 click share
40%
Top 20: 77%
Open market
52%
- NEW LEAF PRODUCTS14%
- Wellgard13%
- WeightWorld6%
- Revive Naturals5%
- Incite Nutrition5%
- N2 Natural Nutrition5%
Demand
Collagen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Collagen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collagen2.4M/yr
- collagen supplements for women1.5M/yr
- collagen powder1.2M/yr
- elevate collagen258K/yr
- marine collagen400K/yr
- elevate multi collagen superblend168K/yr
- elevate collagen powder280K/yr
- collagen peptides166K/yr
- collagen tablets171K/yr
- collagen supplements122K/yr
Reviews and returns
What reviews say buyers love and hate about Collagen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Almost tasteless
Different taste
Bad aftertaste
Horrible smell
the smell is just disgusting
Very Strong Smell
Too expensive
Waste of Money
very expensive
The dosage is VERY low
way too low dosage
Beware of dosage
made me feel very sick
Made me really poorly bad headaches dizziness and nausea
Bad side effects
Love
Excellent Product
Great product as advertised
Excellent product as previously bought
Decent price
Good value for money
Excellent value for money
No funny taste
No nasty taste
no weird taste
Mixes easily
Dissolves easily
dissolves easily
As advertised
As described
Exactly as advertised
Return
0.0% Return rate 50% Fixable by listing
Rather large tablets
Very large
They are smaller
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collagen questions
Answered from the same tracked data.









