How competitive is the Athletes Foot Treatment niche on Amazon United Kingdom?

5 brands and 70 sellers compete in Athletes Foot Treatment on Amazon United Kingdom. The top 5 Athletes Foot Treatment products take 83% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Athletes Foot Treatment?

Athletes Foot Treatment buyers on Amazon United Kingdom complain most about Functionality-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Athletes Foot Treatment niche?

Athletes Foot Treatment sells for £6.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.99–£20.49. The average incumbent carries 6,438 reviews — the moat a new listing must climb.

Athletes Foot Treatment

Athletes Foot Treatment shows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Athletes Foot Treatment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Athletes Foot Treatment is a £1.3M/yr Amazon United Kingdom market (935K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.

Athletes Foot Treatment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +36.2% over the last 90 days and 20.9% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr200K

Search volume / yr+36.2%935K

Conversion rate20.9%

Avg price£6.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 70

Top-5 product click share83%

Open market0%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Athletes Foot Treatment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Canesten Athletes Foot 1% w/w Cream | Effective Athletes Foot Treatment | Soothes Itching | Destroys Athletes Foot Fungi | Antifungal Cream | Big pack |30 g (Pack of 1)

Price: £4.31
Rating: 4.6/5
Reviews: 24,925
Age: 13y ago

Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)

Price: £5.18
Rating: 4.6/5
Reviews: 11,737
Age: 17y ago

Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot

Price: £4.25
Rating: 4.5/5
Reviews: 4,809
Age: 7y ago

Daktarin Intensiv Athletes Foot Cream 15g

Price: £4.44
Rating: 4.6/5
Reviews: 1,079
Age: 10y ago

Lamisil AT 1% Athletes Foot Treatment Cream for Treatment of Foot Fungus 15 g

Price: £5.02
Rating: 4.6/5
Reviews: 7,464
Age: 17y ago

Newest

by launch date

Dr. Scholls Athletes Foot Gel 4-in-1 Treatment - Immediate Relief from Itching and Burning Antifungal Cream Destroys Athletes Foot Fungi Prevents Further Infections One-Month Supply 10ml

Price: £6.52
Rating: 4.2/5
Reviews: 63
Age: 7mo ago

Footmender All in One Foot Cream 100ml

Price: £20.49
Rating: 4.4/5
Reviews: 1,448
Age: 6y ago

Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot

Price: £4.25
Rating: 4.5/5
Reviews: 4,809
Age: 7y ago

Lamisil AT 1 Percentage Athletes Foot Treatment Spray Soothes Itching Redness Cracking Symptoms & Helps Prevent Athletes Foot Recurrence Antifungal Spray 15 ml

Price: £4.19
Rating: 4.5/5
Reviews: 2,185
Age: 10y ago

Daktarin Intensiv Athletes Foot Cream 15g

Price: £4.44
Rating: 4.6/5
Reviews: 1,079
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Canesten45%
Dr. Scholl's32%
Lamisil12%
Daktarin9%
Footmender2%
Open — no brand owns it (0%)

Athletes Foot Treatment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume935KCVR20.9%Products10Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews6,438Avg BSR#6

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Top Athletes Foot Treatment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

athletes foot treatment463K/yr +53.4%20.4% conv.
athletes foot cream148K/yr +29.6%21.7% conv.
athletes foot56K/yr +44.0%14.7% conv.
canesten hydrocortisone cream61K/yr -15.0%3.2% conv.
canesten athletes foot cream30K/yr +21.5%28.4% conv.
athelstan foot treatment17K/yr +52.3%19.6% conv.
mycota cream20K/yr +25.0%2.7% conv.
foot fungus treatment19K/yr +22.5%6.1% conv.
athletes foot cream treatment7K/yr +50.4%19.8% conv.
athlete foot cream8K/yr +111.6%18.0% conv.

What reviews say buyers love and hate about Athletes Foot Treatment

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Efficiency17%

“Overall does work”

Quality-Overall15%

“Good quality treatment”

Advertised Vs Actual Product15%

“Does it job”

Value For Money7%

“Worth it”

Itch Relief7%

“gives instant relief from itching”

What buyers complain about

59% of reviews

Functionality-Overall15%

“Didn't work”

Size-Overall11%

“Small tube,”

Value For Money9%

“Too expensive”

Allergies7%

“Allergic reaction”

Durability4%

“Took 7 days”

Common Athletes Foot Treatment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Athletes Foot Treatment 51/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +36.2% over the last 90 days.