athletes foot treatment
Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 935K searches
Growth
Good+36.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.99–£20.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,437.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, athletes foot treatment is a £1.3M/yr Amazon United Kingdom market (935K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
athletes foot treatment market data
- Units sold / yr
- 150K–200K
- avg 15,000–20,000/product
- Revenue / yr
- £978K–£1.3M
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Canesten45%
- Dr. Scholl's32%
- Lamisil12%
- Daktarin9%
- Footmender2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top athletes foot treatment search terms
- athletes foot treatment463K/yr
- athletes foot cream148K/yr
- athletes foot56K/yr
- canesten hydrocortisone cream61K/yr
- canesten athletes foot cream30K/yr
- athelstan foot treatment17K/yr
- mycota cream20K/yr
- foot fungus treatment19K/yr
- athletes foot cream treatment7K/yr
- athlete foot cream8K/yr
Top athletes foot treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canesten Athletes Foot 1% w/w Cream | Effective Athletes Foot Treatment | Soothes Itching | Destroys Athletes Foot Fungi | Antifungal Cream | Big pack |30 g (Pack of 1)
Canesten£4.314.6★24,925 rev
Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
Dr. Scholl's£5.184.6★11,737 rev
Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot
Dr. Scholl's£4.254.5★4,809 rev
Daktarin Intensiv Athletes Foot Cream 15g
Daktarin£4.444.6★1,079 rev
Lamisil AT 1% Athletes Foot Treatment Cream for Treatment of Foot Fungus 15 g
Lamisil£5.024.6★7,464 rev
Newest
by launch date
Dr. Scholls Athletes Foot Gel 4-in-1 Treatment - Immediate Relief from Itching and Burning Antifungal Cream Destroys Athletes Foot Fungi Prevents Further Infections One-Month Supply 10ml
Dr. Scholl's£6.5263 rev
Footmender All in One Foot Cream 100ml
Footmender£20.491,448 rev
Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot
Dr. Scholl's£4.254,809 rev
Lamisil AT 1 Percentage Athletes Foot Treatment Spray Soothes Itching Redness Cracking Symptoms & Helps Prevent Athletes Foot Recurrence Antifungal Spray 15 ml
Lamisil£4.192,185 rev
Daktarin Intensiv Athletes Foot Cream 15g
Daktarin£4.441,079 rev
Trending
90-day click momentumDr. Scholls Athletes Foot Gel 4-in-1 Treatment - Immediate Relief from Itching and Burning Antifungal Cream Destroys Athletes Foot Fungi Prevents Further Infections One-Month Supply 10ml
Dr. Scholl's£6.524.2★
Footmender All in One Foot Cream 100ml
Footmender£20.494.4★
Daktarin Intensiv Athletes Foot Cream 15g
Daktarin£4.444.6★
Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
Dr. Scholl's£5.184.6★
Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot
Dr. Scholl's£4.254.5★
What buyers say about athletes foot treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Overall does work”
“Good quality treatment”
“Does it job”
“Worth it”
“gives instant relief from itching”
“it applies and absorbs easily”
“Easy to Use”
“No irritation”
“dries quickly”
“Effective”
What buyers complain about
“Didn't work”
“Small tube,”
“Too expensive”
“Allergic reaction”
“Took 7 days”
“right over the instructions which is not the best place”
“Itchy foot cured”
“filmy on even when dried”
“says that they don't give him immediate relief”
“This cream made me feel hopeless”
Common questions
- Is athletes foot treatment profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the athletes foot treatment niche?
- 5 brands and 70 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in athletes foot treatment?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for athletes foot treatment peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the athletes foot treatment niche?
- Listings span £3.99–£20.49; the average listing price is £6.52 (sweet spot $15–$100). The average incumbent carries 6,438 reviews — the moat a new listing must climb.