Athletes Foot Treatment
MaybeBuyers convert on 20.9% of searches. But the top 5 brands take 100% of clicks, so Athletes Foot Treatment is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £1.3M/yr935K searches / yr
- 90-day growth
- +36.2%search demand this quarter
- Competition
- 83%top-5 click share · 5 brands · 70 sellers
Flapen Score
Athletes Foot Treatment against its category
The dotted line is the Health & Personal Care average. Past it, Athletes Foot Treatment is stronger. Inside it, weaker.
Market
The Athletes Foot Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Athletes Foot Treatment 935K times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 935K
- Growth, 90 days vs prior 90
- +36.2%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £1.3Ma year
- Peak month
- June2.5× the quietest month
- Top search term
- athletes foot treatment463K searches a year
02 · Price
A sale here is worth £6.52.
Listings sell for £6.52 on average, from £3.99 to £20.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £6.52 that is £98K to £130K a year per listing.
- Average price
- £6.52under the $15 to $100 sweet spot
- Price range
- £3.99–£20.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £98K–£130K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Over-the-Counter Medication. It carries 6,438 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Over-the-Counter Medication
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,438per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Athletes Foot Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Canesten Athletes Foot 1% w/w Cream | Effective Athletes Foot Treatment | Soothes Itching | Destroys Athletes Foot Fungi | Antifungal Cream | Big pack |30 g (Pack of 1)
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 24,925
- Age
- 13y ago
Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 11,737
- Age
- 17y ago
Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot
- Price
- £4.25
- Rating
- 4.5/5
- Reviews
- 4,809
- Age
- 7y ago
Daktarin Intensiv Athletes Foot Cream 15g
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 1,079
- Age
- 10y ago
Lamisil AT 1% Athletes Foot Treatment Cream for Treatment of Foot Fungus 15 g
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 7,464
- Age
- 17y ago
Trending
90-day click momentum
Dr. Scholls Athletes Foot Gel 4-in-1 Treatment - Immediate Relief from Itching and Burning Antifungal Cream Destroys Athletes Foot Fungi Prevents Further Infections One-Month Supply 10ml
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 7mo ago
Footmender All in One Foot Cream 100ml
- Price
- £20.49
- Rating
- 4.4/5
- Reviews
- 1,448
- Age
- 6y ago
Daktarin Intensiv Athletes Foot Cream 15g
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 1,079
- Age
- 10y ago
Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 11,737
- Age
- 17y ago
Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot
- Price
- £4.25
- Rating
- 4.5/5
- Reviews
- 4,809
- Age
- 7y ago
Newest
by launch dateDr. Scholls Athletes Foot Gel 4-in-1 Treatment - Immediate Relief from Itching and Burning Antifungal Cream Destroys Athletes Foot Fungi Prevents Further Infections One-Month Supply 10ml
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 7mo ago
Footmender All in One Foot Cream 100ml
- Price
- £20.49
- Rating
- 4.4/5
- Reviews
- 1,448
- Age
- 6y ago
Scholl Advance Athletes Foot Cream 15g - Antifungal Treatment Cream for Athletes Foot Kills The Fungi That Cause Athletes Foot
- Price
- £4.25
- Rating
- 4.5/5
- Reviews
- 4,809
- Age
- 7y ago
Lamisil AT 1 Percentage Athletes Foot Treatment Spray Soothes Itching Redness Cracking Symptoms & Helps Prevent Athletes Foot Recurrence Antifungal Spray 15 ml
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 2,185
- Age
- 10y ago
Daktarin Intensiv Athletes Foot Cream 15g
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 1,079
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Canesten45%
- Dr. Scholl's32%
- Lamisil12%
- Daktarin9%
- Footmender2%
- Open — no brand owns it (0%)
Demand
Athletes Foot Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Athletes Foot Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- athletes foot treatment463K/yr
- athletes foot cream148K/yr
- athletes foot56K/yr
- canesten hydrocortisone cream61K/yr
- canesten athletes foot cream30K/yr
- athelstan foot treatment17K/yr
- mycota cream20K/yr
- foot fungus treatment19K/yr
- athletes foot cream treatment7K/yr
- athlete foot cream8K/yr
Reviews and returns
What reviews say buyers love and hate about Athletes Foot Treatment
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Didn't work quicker than I thought
Not effective
Small tube,
A little small
Very small bottle
Too expensive
Disappointed with the price of items
Waste of money
Allergic reaction
It gave me horrible itchy
itchy and unpleasant
Took 7 days
only lasted 1 week
The lid also isnt great and came of and broke easily
Love
Overall does work
Very effective
Works well
Good quality treatment
Great results from a brand expert
Excellent product
Does it job
it does what is says
As described
Worth it
Good price
Excellent value for money
gives instant relief from itching
Great for jock itch
Helps reduce itching and discomfort
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Athletes Foot Treatment questions
Answered from the same tracked data.