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51

athletes foot treatment

Worth a look

Shows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 82Growth 60Conversion 100Competition 14Returns 100Price range 33Avg price 18Brand share 0Review moat 24Quality gap 40

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great£1.3M

£1.3M/yr · 935K searches

Growth

Good+36.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.99–£20.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,437.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.52

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand