50
ankle ice pack
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Great+76.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.06avg listing price — sweet spot $15–$100
Review moat
Okay2,390.31avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£78K£78K/yr · 71K searches
Price range
Bad£5.37–£17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand