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Ankle Ice Pack

Maybe

Returns run at only 1.0% of orders. But the top 5 brands take 95% of clicks, so Ankle Ice Pack is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£78K/yr71K searches / yr
90-day growth
+76.8%search demand this quarter
Competition
75%top-5 click share · 7 brands · 9 sellers

Flapen Score

Ankle Ice Pack against its category

The dotted line is the Health & Personal Care average. Past it, Ankle Ice Pack is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ankle Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ankle Ice Pack 71K times last year and spent an estimated £78K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+76.8%
Conversion, latest week
10.0%
Market size, estimated
£78Ka year
Peak month
July3.3× the quietest month
Top search term
ankle ice pack wrap30K searches a year

02 · Price

A sale here is worth £11.06.

Listings sell for £11.06 on average, from £5.37 to £17.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.06 that is £6K to £8K a year per listing.

Average price
£11.06under the $15 to $100 sweet spot
Price range
£5.37–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Hot & Cold Therapies. It carries 2,390 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Hot & Cold Therapies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,390per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ankle Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Comfytemp52%
  • Magic Gel15%
  • NEWGO13%
  • Hilph11%
  • Fitomo5%
  • ONLYCARE2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ankle Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Ankle Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ankle ice pack wrap30K/yr
  • ankle ice pack18K/yr
  • ice pack for ankle12K/yr
  • ice packs for ankles8K/yr
  • ice pack ankle3K/yr

Reviews and returns

What reviews say buyers love and hate about Ankle Ice Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%

The fit is awkward

Quite big

Rather small

Temperature Retention8%−0.08

do not stay cold for long at all

dont stay cool for too long

Barely stay cold for 10 minutes

Ease Of Use5%+0.75

was a bit tricky to get on

They are difficult to get on

were difficult to fasten them

Heating4%−0.05

cold not icey enough

Doesnt retain heat

the gel heats up way too quickly

Comfort-Overall4%+0.20

Not comfortable

was disappointed as this ankle wrap was so uncomfortable

Poor fit not comfortable

Love

Quality-Overall15%+0.79

well made

Good quality, soft to the touch and good value for money

Excellent quality

Ease Of Use12%+0.75

Easy to use

Easy to put on

Easy to wear

Size-Overall9%

Fits all sizes

Fits well

Fits as expected

Comfort-Overall8%+0.20

Very comfortable

comfortable to wear

Comfortable and easy to use

Advertised Vs Actual Product7%+0.43

As advertised

Exactly as described

It did the job

Return

1.0% Return rate 54% Fixable by listing

Size-Overall39%▅█▅▇▆▅

The fit is awkward

Quite big

Rather small

Functionality-Overall8%▁▅▅█▂▄
Leak-Proof7%█▄▄▂▄▂
Comfort-Overall5%▂▃▃▃█▆

Not comfortable

was disappointed as this ankle wrap was so uncomfortable

Poor fit not comfortable

Joint Pain4%▁▃▁▃▄█

FAQ

Common Ankle Ice Pack questions

Answered from the same tracked data.