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Ankle Ice Pack

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 95% of clicks, so Ankle Ice Pack is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£78K/yr71K searches / yr
90-day growth
+76.8%search demand this quarter
Competition
75%top-5 click share · 7 brands · 9 sellers

Flapen Score

Ankle Ice Pack against its category

The dotted line is the Health & Personal Care average. Past it, Ankle Ice Pack is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ankle Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ankle Ice Pack 71K times last year and spent an estimated £78K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+76.8%
Conversion, latest week
10.0%
Market size, estimated
£78Ka year
Peak month
July3.3× the quietest month
Top search term
ankle ice pack wrap30K searches a year

02 · Price

A sale here is worth £11.06.

Listings sell for £11.06 on average, from £5.37 to £17.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.06 that is £6K to £8K a year per listing.

Average price
£11.06under the $15 to $100 sweet spot
Price range
£5.37–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Hot & Cold Therapies. It carries 2,390 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Hot & Cold Therapies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,390per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ankle Ice Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

2%

  • Comfytemp52%
  • Magic Gel15%
  • NEWGO13%
  • Hilph11%
  • Fitomo5%
  • ONLYCARE2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ankle Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Ankle Ice Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ankle ice pack wrap30K/yr
  • ankle ice pack18K/yr
  • ice pack for ankle12K/yr
  • ice packs for ankles8K/yr
  • ice pack ankle3K/yr

Reviews and returns

What reviews say buyers love and hate about Ankle Ice Pack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.0%of orders come back
“The fit is awkward”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ankle Ice Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data