anal vibrator
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£17.26avg listing price — sweet spot $15–$100
Review moat
Great456.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.51–£41.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£213K£213K/yr · 808K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, anal vibrator is a £213K/yr Amazon United Kingdom market (808K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
anal vibrator market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £173K–£216K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 2%
- Out of stock
- 7.3%
- Avg brand age
- 36 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
100
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
33%
Top 20: 71%
Open market
44%
- Domifo18%
- Govosaa13%
- Vooloka9%
- Soul Snatcher7%
- SAMCHEON5%
- Bestvibe5%
Demand
Weekly Amazon search volume, last 33 weeks — -6.0% search growth over the last 90 days.Top anal vibrator search terms
- analbsex toys for men215K/yr
- anal189K/yr
- anal vibrator103K/yr
- gay sex toys88K/yr
- male vibrator35K/yr
- gay sex toy37K/yr
- anal sex toys for men15K/yr
- anal toys for men17K/yr
- anal sex19K/yr
- vibrating anal beads16K/yr
Top anal vibrator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thrusting Anal Vibrator Male Sex Toys for Men Prostate Massager Anal Toys with 9 Thrust & 9 Vibration Modes Cock Ring & Remote Control Butt Plug Adult Mens Sex Toy Toys4mens UK
Domifo£26.304.7★313 rev
Anal Toys Male Sex Toys for Men Prostate Massager Anal Plug with 9 Expansion 9 Thrust & 9 Vibration Prostate Vibratar Adult Mens Sex Toy Toys4mens UK Vibrating Butt Plug Remote Control Vibrator
Domifo£25.694.6★79 rev
Prostate Vibrator Massager APP Controlled Vibrator Anal Toys 9 Thrusting & Vibrating Modes Male Sex Toys with Cock Ring Vibrating Butt Plug Anal Toys APP AI+Game Sex Toys for Men
Soul Snatcher£24.534.8★93 rev
Govosaa Prostate Massager Anal Toys AI Sync Sit & Riding Grinding Dildo Vibrator with 3 Thrusting & 9 Vibrating Modes Butt Plug Male Sex Toys for Men Women Adult Mens Sex Toyscouples for Man
Govosaa£31.835.0★111 rev
Vibrating Anal Beads Butt Plug for Beginner 4 Graduated Beads Adult Sex Toys with 9 Vibration Flexible Silicone Prostate Massager Sex Toyscouples for Men Women Couples SAMCHEON But Plug Training
SAMCHEON£13.034.8★67 rev
Newest
by launch dateVibrating Anal Beads Butt Plug for Beginner 4 Graduated Beads Adult Sex Toys with 9 Vibration Flexible Silicone Prostate Massager Sex Toyscouples for Men Women Couples SAMCHEON But Plug Training
SAMCHEON£13.0367 rev
Dual-Ended Vibrating Anal Plug Prostate Massager Sex Toys Curved Anal Beads G Sopt Dildo Vibrator with 9 Modes Male Adult Toys Sex toyscouples for Couples Anal Toys Butt Plug Vibrators for Men
Soulove£16.586 rev
Prostate Vibrator Massager APP Controlled Vibrator Anal Toys 9 Thrusting & Vibrating Modes Male Sex Toys with Cock Ring Vibrating Butt Plug Anal Toys APP AI+Game Sex Toys for Men
Soul Snatcher£24.5393 rev
Anal Butt Plug Vibrator Sex Toyscoules for Women & Men - App Control Adult Toy with 10 Vibration Modes Sex Toy for Couples & Solo Play
DAZINER£7.9371 rev
4PCS Butt Plug Women Men Anal Plug 3-Size(M-XL) Anal Toys for Beginners to Advanced Sex Toyscouples for Couples Silicone Buttplug Training Kit But Plugs Sex Toys
Vooloka£14.2646 rev
Trending
90-day click momentum
Sahunfri Cock Rings Set for Men Silicone Penis Rings with 7 Different Sizes for Erection Enhancing Adult Sex Toys for Men or Gay Couple
Sahunfri£4.513.8★
Vibrating Anal Beads Butt Plug for Beginner 4 Graduated Beads Adult Sex Toys with 9 Vibration Flexible Silicone Prostate Massager Sex Toyscouples for Men Women Couples SAMCHEON But Plug Training
SAMCHEON£13.034.8★
Prostate Vibrator Massager APP Controlled Vibrator Anal Toys 9 Thrusting & Vibrating Modes Male Sex Toys with Cock Ring Vibrating Butt Plug Anal Toys APP AI+Game Sex Toys for Men
Soul Snatcher£24.534.8★
Lovehoney Anal Vibrator - 8.5 Inch Realistic Dildo - Flexible Slimline Curved Vibrating Anal Dildo - Twist Base Multispeed Vibrator for Women - Adult Sex Toy - Purple
Lovehoney£9.984.2★
Anal Butt Plug Vibrator Sex Toyscoules for Women & Men - App Control Adult Toy with 10 Vibration Modes Sex Toy for Couples & Solo Play
DAZINER£7.933.8★
What buyers say about anal vibrator
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Amazing fun”
“Good vibrations”
“Fits great”
“Worth every penny”
“Easy and simply to clean”
“Excellent for pleasure”
“Soft touch”
“Battery is long lasting”
“It cleans very easily with soap”
What buyers complain about
“Bigger then I thought it would be”
“bad performance”
“Avoid at all cost”
“Garbage”
“Broke on second use”
“only charges does not work”
“not for anal use”
“impossible to control”
“now its not working the vibrator its not working”
“Uncomfortable”
Top return reasons
Common questions
- Is anal vibrator profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 56 tracked products. 13 of 19 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the anal vibrator niche?
- 38 brands and 100 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in anal vibrator?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.
- What does it cost to enter the anal vibrator niche?
- Listings span £4.51–£41.32; the average listing price is £17.26 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.