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allergy testing kit for adults
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£28.03avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£4.24–£84.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great444.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£94K£94K/yr · 117K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier