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Allergy Testing Kit for Adults

Fail

Demand is soft, at -19.8% this quarter, so Allergy Testing Kit for Adults is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£94K/yr117K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
74%top-5 click share · 11 brands · 13 sellers

Flapen Score

Allergy Testing Kit for Adults against its category

The dotted line is the Health & Personal Care average. Past it, Allergy Testing Kit for Adults is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allergy Testing Kit for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Allergy Testing Kit for Adults 117K times last year and spent an estimated £94K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
2.9%
Market size, estimated
£94Ka year
Peak month
January1.6× the quietest month
Top search term
allergy test kit for adults36K searches a year

02 · Price

A sale here is worth £28.03.

Listings sell for £28.03 on average, from £4.24 to £84.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £28.03 that is £7K to £14K a year per listing.

Average price
£28.03inside the $15 to $100 sweet spot
Price range
£4.24–£84.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #26 within Medical Supplies & Equipment. It carries 444 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
7.7%
Average rank
#26in Medical Supplies & Equipment
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
444per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Allergy Testing Kit for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Sensitivity Check46%
  • Check My Body Health13%
  • Simply Sensitivity Checks13%
  • Berkeley Health6%
  • 5Strands6%
  • getTested3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Allergy Testing Kit for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Allergy Testing Kit for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • allergy test kit for adults36K/yr
  • food intolerance test kit for adults4K/yr
  • food intolerance test kit20K/yr
  • intolerance testing kit for adults10K/yr
  • allergy test11K/yr
  • food allergy test kit for adults7K/yr
  • food intolerance test8K/yr
  • allergy tests5K/yr
  • food sensitivity test4K/yr
  • allergy test kit for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Allergy Testing Kit for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.35

Have not got my results back

It doesnt work

No results

Allergies12%−0.08

it didn't tell me anything other than I may be allergic to practically everything

Allergies

not suitable if you want to know about food allergies this is not the right product for you

Value For Money11%+0.16

cost me £29.99p

Waste of money

waste of money

Accuracy-Overall11%−0.08

Wrong results

Not sure on accuracy

Not too much accuracy i think

Quality-Overall9%−0.11

Rubbish

Not as good as others

Not good

Love

Ease Of Use26%+1.98

Easy to use

easy to read

Its an easy kit to use

Value For Money16%+0.16

Value for money

Good value for money

Good price

Instructions/User Manual/Troubleshooting14%+0.73

Instructions were clear

Detailed instructions

easy instructions

Advertised Vs Actual Product7%+0.48

Item as advertised

As described

Worked exactly as described

Efficiency4%+0.40

Works well

They worked for me

Return

0.4% Return rate 15% Fixable by listing

Functionality-Overall29%▂▆▄▅▅█

Have not got my results back

It doesnt work

No results

Advertised Vs Actual Product13%█▄▄▂▁█

Doesnt what it says

The description is misleading

Misleading product

Certifications12%█▇▇▄▁▄
Accuracy-Overall7%▄▁▁█▅▄

Wrong results

Not sure on accuracy

Not too much accuracy i think

Measurement/Reading Accuracy6%▁▂█▂▄▁

I'm disappointed as I don't feel confident in the readings

The test results were wrong via hospital

The other complaint is the reading of words on the strip container

FAQ

Common Allergy Testing Kit for Adults questions

Answered from the same tracked data.