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Allergy Testing Kit for Adults

Fail

Demand is soft, at -19.8% this quarter, so Allergy Testing Kit for Adults is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£94K/yr117K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
74%top-5 click share · 11 brands · 13 sellers

Flapen Score

Allergy Testing Kit for Adults against its category

The dotted line is the Health & Personal Care average. Past it, Allergy Testing Kit for Adults is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allergy Testing Kit for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Allergy Testing Kit for Adults 117K times last year and spent an estimated £94K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
2.9%
Market size, estimated
£94Ka year
Peak month
January1.6× the quietest month
Top search term
allergy test kit for adults36K searches a year

02 · Price

A sale here is worth £28.03.

Listings sell for £28.03 on average, from £4.24 to £84.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £28.03 that is £7K to £14K a year per listing.

Average price
£28.03inside the $15 to $100 sweet spot
Price range
£4.24–£84.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #26 within Medical Supplies & Equipment. It carries 444 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
7.7%
Average rank
#26in Medical Supplies & Equipment
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
444per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Allergy Testing Kit for Adults products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

12%

  • Sensitivity Check46%
  • Check My Body Health13%
  • Simply Sensitivity Checks13%
  • Berkeley Health6%
  • 5Strands6%
  • getTested3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Allergy Testing Kit for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Allergy Testing Kit for Adults search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • allergy test kit for adults36K/yr
  • food intolerance test kit for adults4K/yr
  • food intolerance test kit20K/yr
  • intolerance testing kit for adults10K/yr
  • allergy test11K/yr
  • food allergy test kit for adults7K/yr
  • food intolerance test8K/yr
  • allergy tests5K/yr
  • food sensitivity test4K/yr
  • allergy test kit for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Allergy Testing Kit for Adults

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Have not got my results back”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Allergy Testing Kit for Adults questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data