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All in One Protein Powder

All in One Protein Powder shows low returns (0.1%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 66Growth 18Conversion 36Competition 49Returns 99Price range 83Avg price 95Brand share 18Review moat 27Quality gap 76
This niche Category average

Is All in One Protein Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, All in One Protein Powder is a £639K/yr Amazon United Kingdom market (777K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 53/100.

All in One Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.3% over the last 90 days and 2.9% of searches end in a purchase.

£639K

revenue / yr

Units sold / yr25K
Search volume / yr-13.3%777K
Conversion rate2.9%
Avg price£28.66

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 51
Top-5 product click share55%
Open market7%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement79%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews3,787

Top All in One Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£64K£128K£192K£255K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

51

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

5%

  • Optimum Nutrition64%
  • The Bulk Protein Company9%
  • Reflex Nutrition9%
  • USN5%
  • Mutant5%
  • Applied Nutrition2%
  • Open — no brand owns it (3 brands, 5%)

All in One Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume777KCVR2.9%Products24Brands9Top 5 Brands93%OOS Rate3.1%Rating4.3★Reviews3,787Avg BSR#46
18K13KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top All in One Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mass gainer273K/yr
  • serious mass85K/yr
  • weight gainer76K/yr
  • mass gainer protein powder60K/yr
  • weight gain41K/yr
  • optimum nutrition serious mass24K/yr
  • whey protein powder 5kg21K/yr
  • protein powder 5kg29K/yr
  • mass26K/yr
  • weight gain protein powder23K/yr

What reviews say buyers love and hate about All in One Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Taste-Overall19%

Taste great mixes well

Quality-Overall12%

Good product as described

Value For Money10%

Good value

Nutritional Content9%

Really good protein powder

Flavor6%

Great taste nice flavour

What buyers complain about

62% of reviews
Taste-Overall19%

very chalky powdery taste

Nutritional Content10%

It's not protein

Value For Money7%

OVERPRICED

Flavor4%

The taste of the dutch chocolate flavour shakes are extremely unpleasant

Texture/Consistency-Overall4%

really bad texture

Common All in One Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores All in One Protein Powder 53/100 on Amazon United Kingdom — Worth a look. The niche generates £639K/yr across 24 tracked products. Search demand moved -13.3% over the last 90 days.
Search demand for All in One Protein Powder on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.