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All in One Protein Powder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -13.3% this quarter, so All in One Protein Powder is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£639K/yr777K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
55%top-5 click share · 9 brands · 51 sellers

Flapen Score

All in One Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, All in One Protein Powder is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All in One Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for All in One Protein Powder 777K times last year and spent an estimated £639K. The top 5 brands take 93% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.

Searches, last 12 months
777K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
2.9%
Market size, estimated
£639Ka year
Peak month
February1.3× the quietest month
Top search term
mass gainer273K searches a year

02 · Price

A sale here is worth £28.66.

Listings sell for £28.66 on average, from £10.08 to £44.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £28.66 that is £21K to £29K a year per listing.

Average price
£28.66inside the $15 to $100 sweet spot
Price range
£10.08–£44.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£21K–£29K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #46 within Diet & Nutrition. It carries 3,787 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
92%
Out of stock, average day
3.1%
Average rank
#46in Diet & Nutrition
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,787per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top All in One Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£64K£128K£192K£255K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

51

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

5%

  • Optimum Nutrition64%
  • The Bulk Protein Company9%
  • Reflex Nutrition9%
  • USN5%
  • Mutant5%
  • Applied Nutrition2%
  • Open — no brand owns it (3 brands, 5%)

Demand

All in One Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top All in One Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mass gainer273K/yr
  • serious mass85K/yr
  • weight gainer76K/yr
  • mass gainer protein powder60K/yr
  • weight gain41K/yr
  • optimum nutrition serious mass24K/yr
  • whey protein powder 5kg21K/yr
  • protein powder 5kg29K/yr
  • mass26K/yr
  • weight gain protein powder23K/yr

Reviews and returns

What reviews say buyers love and hate about All in One Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%

very chalky powdery taste

It does have a chemical taste

Does not taste good

Nutritional Content10%−0.02

It's not protein

feels unhealthy

Just more carbs

Value For Money7%+0.17

OVERPRICED

too expensive

Not worth

Flavor4%+0.18

The taste of the dutch chocolate flavour shakes are extremely unpleasant

bad flavour

A little light on flavour

Texture/Consistency-Overall4%−0.08

really bad texture

making a chalky texture

Also has an unpleasant texture

Love

Taste-Overall19%

Taste great mixes well

Lovely taste

Great taste its a nice shake

Quality-Overall12%+2.10

Good product as described

its had so many good reviews

Good quality

Value For Money10%+0.17

Good value

Good value for money

worth every penny

Nutritional Content9%−0.02

Really good protein powder

Great protein, great results,

Tasty and good protein boost

Flavor6%+0.18

Great taste nice flavour

Vanilla ice cream flavour

Yummy banana flavour

FAQ

Common All in One Protein Powder questions

Answered from the same tracked data.