All in One Protein Powder
MaybeReturns run at only 0.1% of orders. But demand is soft, at -13.3% this quarter, so All in One Protein Powder is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £639K/yr777K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 51 sellers
Flapen Score
All in One Protein Powder against its category
The dotted line is the Health & Personal Care average. Past it, All in One Protein Powder is stronger. Inside it, weaker.
Market
The All in One Protein Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for All in One Protein Powder 777K times last year and spent an estimated £639K. The top 5 brands take 93% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.
- Searches, last 12 months
- 777K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £639Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- mass gainer273K searches a year
02 · Price
A sale here is worth £28.66.
Listings sell for £28.66 on average, from £10.08 to £44.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £28.66 that is £21K to £29K a year per listing.
- Average price
- £28.66inside the $15 to $100 sweet spot
- Price range
- £10.08–£44.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £21K–£29K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #46 within Diet & Nutrition. It carries 3,787 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 92%
- Out of stock, average day
- 3.1%
- Average rank
- #46in Diet & Nutrition
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,787per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top All in One Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Vanilla 8 Servings 2.73 kg Packaging May Vary
- Price
- £28.01
- Rating
- 4.5/5
- Reviews
- 12,618
- Age
- 15y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Chocolate 8 Servings 2.73 kg Packaging May Vary
- Price
- £25.73
- Rating
- 4.4/5
- Reviews
- 18,494
- Age
- 17y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Chocolate 16 Servings 5.45 kg
- Price
- £44.25
- Rating
- 4.5/5
- Reviews
- 15,456
- Age
- 19y ago

Reflex Nutrition Instant Mass Heavyweight - Mass Gainer - Over 1000 Kcal per Serving 60g Protein Creatine - High Calorie Post Workout or Before Bed Protein Shake (Chocolate Perfection 2 kg)
- Price
- £20.32
- Rating
- 4.1/5
- Reviews
- 656
- Age
- 10y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Banana 16 Servings 5.45 kg Packaging May Vary
- Price
- £42.75
- Rating
- 4.5/5
- Reviews
- 3,231
- Age
- 16y ago
Trending
90-day click momentum
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Cookies and Cream 16 Servings 5.45 kg Packaging May Vary
- Price
- £43.51
- Rating
- 4.4/5
- Reviews
- 1,037
- Age
- 9y ago

The Bulk Protein Company SERIOUS GAINZ - Whey Protein Powder - Weight Gain Mass Gainer - 30g Protein Powders (Vanilla 5kg)
- Price
- £27.99
- Rating
- 4.0/5
- Reviews
- 1,220
- Age
- 10y ago

Bulk Complete Mass Gainer Chocolate 81g Carbohydrates
- Price
- £22.97
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 12y ago

USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix
- Price
- £24.77
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 5y ago

USN Hyperbolic All in One Mass (6000g) Dutch Chocolate - Weight Gainer - with Creatine
- Price
- £38.28
- Rating
- 4.1/5
- Reviews
- 326
- Age
- 7y ago
Newest
by launch date
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine Monohydrate and Glutamine Vanilla 4 Servings 1.34kg Packaging May Vary
- Price
- £19.33
- Rating
- 4.5/5
- Reviews
- 12,618
- Age
- 1y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Chocolate 4 Servings 1.34 kg Packaging May Vary
- Price
- £18.77
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago

Applied Nutrition Critical Mass Professional - Weight Gain Protein Powder High Calorie Weight Gainer Lean Mass (2.4kg - 16 Servings) (Chocolate)
- Price
- £24.55
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago

MUTANT Mass Extreme 2500 | High-Calorie Weight Gainer | Complex Carbs BCAAs & Glutamine | Hardcore Muscle Mass Shake | 2720g | Vanilla Ice Cream
- Price
- £27.41
- Rating
- 4.2/5
- Reviews
- 1,425
- Age
- 4y ago

USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix
- Price
- £24.77
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
51
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
5%
- Optimum Nutrition64%
- The Bulk Protein Company9%
- Reflex Nutrition9%
- USN5%
- Mutant5%
- Applied Nutrition2%
- Open — no brand owns it (3 brands, 5%)
Demand
All in One Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top All in One Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mass gainer273K/yr
- serious mass85K/yr
- weight gainer76K/yr
- mass gainer protein powder60K/yr
- weight gain41K/yr
- optimum nutrition serious mass24K/yr
- whey protein powder 5kg21K/yr
- protein powder 5kg29K/yr
- mass26K/yr
- weight gain protein powder23K/yr
Reviews and returns
What reviews say buyers love and hate about All in One Protein Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very chalky powdery taste
It does have a chemical taste
Does not taste good
It's not protein
feels unhealthy
Just more carbs
OVERPRICED
too expensive
Not worth
The taste of the dutch chocolate flavour shakes are extremely unpleasant
bad flavour
A little light on flavour
really bad texture
making a chalky texture
Also has an unpleasant texture
Love
Taste great mixes well
Lovely taste
Great taste its a nice shake
Good product as described
its had so many good reviews
Good quality
Good value
Good value for money
worth every penny
Really good protein powder
Great protein, great results,
Tasty and good protein boost
Great taste nice flavour
Vanilla ice cream flavour
Yummy banana flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All in One Protein Powder questions
Answered from the same tracked data.









