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cellophane bags
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Review moat
Good977.16avg incumbent reviews — the moat a new listing must climb
Market size
Good£521K£521K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£8.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand