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54

candy floss

Worth a look

Shows low returns (0.5%), but a small market ($71K/yr) keeps it on the watch list.

Market size 18Growth 51Conversion 57Competition 42Returns 98Price range 51Avg price 42Brand share 55Review moat 82Quality gap 82

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great352.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Good+21.1%

90-day search growth — must beat 0% to launch

Price range

Good£0.98–£29.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.09

avg listing price — sweet spot $15–$100

Market size

Bad£71K

£71K/yr · 133K searches