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53

bombay sapphire gin 1l

Worth a look

Shows low returns (0.3%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 78Growth 28Conversion 90Competition 25Returns 98Price range 95Avg price 91Brand share 28Review moat 25Quality gap 13

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Incredible£15.39–£32.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£21.27

avg listing price — sweet spot $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Market size

Great£995K

£995K/yr · 430K searches

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad4,258.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality