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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 39Conversion 59Competition 11Returns 100Price range 83Avg price 76Brand share 5Review moat 59Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great£3.97–£76.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.36

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,148.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Market size

Bad£92K

£92K/yr · 118K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand