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50g protein shake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great191.64avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.96avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.40–£28.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£176K£176K/yr · 105K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand