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50g Protein Shake

brand-locked demand (top 5 brands take 100% of clicks) — 50g Protein Shake doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 36Growth 24Conversion 89Competition 17Returns 100Price range 51Avg price 77Brand share 0Review moat 90Quality gap 76
This niche Category average

Is 50g Protein Shake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 50g Protein Shake is a £176K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.

50g Protein Shake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.7% over the last 90 days and 10.5% of searches end in a purchase.

£176K

revenue / yr

Units sold / yr13K
Search volume / yr-1.7%105K
Conversion rate10.5%
Avg price£15.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 22
Top-5 product click share79%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews192

Top 50g Protein Shake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • UFIT94%
  • USN4%
  • Optimum Nutrition3%

50g Protein Shake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR10.5%Products14Brands3Top 5 Brands100%OOS Rate9.3%Rating4.3★Reviews192Avg BSR#26
4K3KSpike '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Top 50g Protein Shake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ufit 50g protein shake67K/yr
  • 50g protein shake21K/yr
  • u fit 50g protein shakes8K/yr
  • 50g protein6K/yr
  • protein shake 50g4K/yr

What reviews say buyers love and hate about 50g Protein Shake

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Taste-Overall33%

Fantastic taste

Nutritional Content30%

Great protein intake

Value For Money13%

Good value for money

Quality-Overall3%

Normally ufit products are great

Texture/Consistency-Overall3%

Creamy

What buyers complain about

80% of reviews
Thickness21%

too thick

Taste-Overall20%

The taste is very bad and artificial

Flavor12%

Worst chocolate RTD flavour

Weight Loss6%

lost 4kg

Side Effects6%

It made me sick for several days

Common 50g Protein Shake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 50g Protein Shake 49/100 on Amazon United Kingdom — Skip it. The niche generates £176K/yr across 14 tracked products. Search demand moved -1.7% over the last 90 days.
Search demand for 50g Protein Shake on Amazon United Kingdom peaks in May–Jun, where the busiest month runs 2.9× the quietest.