Skip to content

50g Protein Shake

Fail

The top 5 brands take 100% of clicks, so 50g Protein Shake is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£176K/yr105K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
79%top-5 click share · 3 brands · 22 sellers

Flapen Score

50g Protein Shake against its category

The dotted line is the Grocery average. Past it, 50g Protein Shake is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 50g Protein Shake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 50g Protein Shake 105K times last year and spent an estimated £176K. All 3 brands take every click. Demand peaks in May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
10.5%
Market size, estimated
£176Ka year
Peak month
June2.9× the quietest month
Top search term
ufit 50g protein shake67K searches a year

02 · Price

A sale here is worth £15.96.

Listings sell for £15.96 on average, from £2.40 to £28.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £15.96 that is £12K to £16K a year per listing.

Average price
£15.96inside the $15 to $100 sweet spot
Price range
£2.40–£28.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #26 within Sports & Health Drinks. It carries 192 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
9.3%
Average rank
#26in Sports & Health Drinks
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top 50g Protein Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • UFIT94%
  • USN4%
  • Optimum Nutrition3%

Demand

50g Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top 50g Protein Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ufit 50g protein shake67K/yr
  • 50g protein shake21K/yr
  • u fit 50g protein shakes8K/yr
  • 50g protein6K/yr
  • protein shake 50g4K/yr

Reviews and returns

What reviews say buyers love and hate about 50g Protein Shake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness21%−0.16

too thick

thicker

Taste-Overall20%+1.08

The taste is very bad and artificial

Tastes a bit fake

Tasted a bit synthetic

Flavor12%−0.01

Worst chocolate RTD flavour

I was bored of strawberry flavour

I dont understand when their other flavours are so delicious

Weight Loss6%−0.05

lost 4kg

Side Effects6%−0.05

It made me sick for several days

After a few days of use made me very sick

Love

Taste-Overall33%+1.08

Fantastic taste

Super tasty and easy to drink

Lovely smooth taste

Nutritional Content30%+2.52

Great protein intake

Great protein drink

Great protein shake

Value For Money13%+0.89

Good value for money

Very good price

The value for money is excellent

Quality-Overall3%−0.02

Normally ufit products are great

Excellent product

Good quality

Texture/Consistency-Overall3%−0.02

Creamy

if shaken properly you get a nice smooth texture

The texture is very similar to a thicker milkshake but doesn't affect how smooth it is.

FAQ

Common 50g Protein Shake questions

Answered from the same tracked data.