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50g Protein Shake

Fail

The top 5 brands take 100% of clicks, so 50g Protein Shake is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£176K/yr105K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
79%top-5 click share · 3 brands · 22 sellers

Flapen Score

50g Protein Shake against its category

The dotted line is the Grocery average. Past it, 50g Protein Shake is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 50g Protein Shake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 50g Protein Shake 105K times last year and spent an estimated £176K. All 3 brands take every click. Demand peaks in May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
10.5%
Market size, estimated
£176Ka year
Peak month
June2.9× the quietest month
Top search term
ufit 50g protein shake67K searches a year

02 · Price

A sale here is worth £15.96.

Listings sell for £15.96 on average, from £2.40 to £28.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £15.96 that is £12K to £16K a year per listing.

Average price
£15.96inside the $15 to $100 sweet spot
Price range
£2.40–£28.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #26 within Sports & Health Drinks. It carries 192 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
9.3%
Average rank
#26in Sports & Health Drinks
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top 50g Protein Shake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • UFIT94%
  • USN4%
  • Optimum Nutrition3%

Demand

50g Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top 50g Protein Shake search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ufit 50g protein shake67K/yr
  • 50g protein shake21K/yr
  • u fit 50g protein shakes8K/yr
  • 50g protein6K/yr
  • protein shake 50g4K/yr

Reviews and returns

What reviews say buyers love and hate about 50g Protein Shake

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Thickness”
<0.1%of orders come back, a rate Amazon rounds to zero
“too thick”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 50g Protein Shake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data