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Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good907.47avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Market size
Good£292K£292K/yr · 227K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Price range
Okay£2.42–£20.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand