00 Flour
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so 00 Flour is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £292K/yr227K searches / yr
- 90-day growth
- +25.7%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 41 sellers
Flapen Score
00 Flour against its category
The dotted line is the Grocery average. Past it, 00 Flour is stronger. Inside it, weaker.
Market
The 00 Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 00 Flour 227K times last year and spent an estimated £292K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.
- Searches, last 12 months
- 227K
- Growth, 90 days vs prior 90
- +25.7%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £292Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- caputo pizza flour48K searches a year
02 · Price
A sale here is worth £10.56.
Listings sell for £10.56 on average, from £2.42 to £20.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.56 that is £11K to £13K a year per listing.
- Average price
- £10.56under the $15 to $100 sweet spot
- Price range
- £2.42–£20.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #43 within Baking Supplies. It carries 907 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 71%
- Out of stock, average day
- 0.3%
- Average rank
- #43in Baking Supplies
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 907per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top 00 Flour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 6y ago

McDougalls 00 Grade Premium Plain Flour Finely Milled For Smoother Results 1 kg Bag (Pack of 1)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 10y ago

Caputo Pizzeria Flour 5kg
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg - Pack of 3 | Perfect for Traditional Pizza & Focaccia
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago
Trending
estimated 90-day click momentum
Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
- Price
- £9.99
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
- Price
- £5.15
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 2y ago

Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago

3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 6y ago

Flour Caputo Pizzeria Kg. 1
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 1,621
- Age
- 7y ago
Newest
by launch date
Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
- Price
- £9.99
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

Caputo Pizzeria Flour 5kg
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago

il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
- Price
- £5.15
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 2y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg - Pack of 3 | Perfect for Traditional Pizza & Focaccia
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
41
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Antimo Caputo64%
- Il Molino Chiavazza19%
- McDougalls9%
- Households Direct3%
- Ditalia3%
- Bub2%
Demand
00 Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.8×
Search terms
Top 00 Flour search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- caputo pizza flour48K/yr
- pizza flour45K/yr
- 00 flour51K/yr
- caputo17K/yr
- pizza flour 00 italian13K/yr
- caputo flour17K/yr
- 00 flour pizza8K/yr
- caputo 00 flour6K/yr
- 00 pizza flour3K/yr
- tipo 00 flour5K/yr
Reviews and returns
What reviews say buyers love and hate about 00 Flour
We read the reviews and the return reasons for every product selling here.
“The bag was not the best”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 00 Flour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









