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00 Flour

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so 00 Flour is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£292K/yr227K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
60%top-5 click share · 6 brands · 41 sellers

Flapen Score

00 Flour against its category

The dotted line is the Grocery average. Past it, 00 Flour is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 00 Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 00 Flour 227K times last year and spent an estimated £292K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
12.2%
Market size, estimated
£292Ka year
Peak month
May2.8× the quietest month
Top search term
caputo pizza flour48K searches a year

02 · Price

A sale here is worth £10.56.

Listings sell for £10.56 on average, from £2.42 to £20.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.56 that is £11K to £13K a year per listing.

Average price
£10.56under the $15 to $100 sweet spot
Price range
£2.42–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #43 within Baking Supplies. It carries 907 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
71%
Out of stock, average day
0.3%
Average rank
#43in Baking Supplies
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
907per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top 00 Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£88K£117K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

41

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Antimo Caputo64%
  • Il Molino Chiavazza19%
  • McDougalls9%
  • Households Direct3%
  • Ditalia3%
  • Bub2%

Demand

00 Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top 00 Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caputo pizza flour48K/yr
  • pizza flour45K/yr
  • 00 flour51K/yr
  • caputo17K/yr
  • pizza flour 00 italian13K/yr
  • caputo flour17K/yr
  • 00 flour pizza8K/yr
  • caputo 00 flour6K/yr
  • 00 pizza flour3K/yr
  • tipo 00 flour5K/yr

Reviews and returns

What reviews say buyers love and hate about 00 Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.03

The bag was not the best

its bad quality

the quality was not up to the standard I was hoping for

Moist/Dry18%−0.02

Dried yeast

The packaging says dry yeast

Value For Money14%−0.05

A little more expensive

Not worth it

Durability9%−0.02

After 30 mins its still dead

Ingredients-Overall9%−0.03

Infested with flour beetles

Love

Baking34%+3.29

Perfect for our pizza dough recipe

Great for pizza oven pizzas

Makes Lovely cakes

Quality-Overall17%−0.03

Great for short proves

Great quality flour

Decent quality

Cooking Instructions9%+0.45

Makes great pizza base

Good for pizza preparation

able to make mighty fine pizzas at home

Taste-Overall9%+0.74

I just love this flour

Pizza perfection

Absolutely delicious

Value For Money9%−0.05

Good price

Great product at a competitive price

well worth the money

FAQ

Common 00 Flour questions

Answered from the same tracked data.