00 Flour
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so 00 Flour is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £292K/yr227K searches / yr
- 90-day growth
- +25.7%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 41 sellers
Flapen Score
00 Flour against its category
The dotted line is the Grocery average. Past it, 00 Flour is stronger. Inside it, weaker.
Market
The 00 Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 00 Flour 227K times last year and spent an estimated £292K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.
- Searches, last 12 months
- 227K
- Growth, 90 days vs prior 90
- +25.7%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £292Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- caputo pizza flour48K searches a year
02 · Price
A sale here is worth £10.56.
Listings sell for £10.56 on average, from £2.42 to £20.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.56 that is £11K to £13K a year per listing.
- Average price
- £10.56under the $15 to $100 sweet spot
- Price range
- £2.42–£20.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #43 within Baking Supplies. It carries 907 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 71%
- Out of stock, average day
- 0.3%
- Average rank
- #43in Baking Supplies
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 907per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top 00 Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 6y ago

McDougalls 00 Grade Premium Plain Flour Finely Milled For Smoother Results 1 kg Bag (Pack of 1)
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 10y ago

Caputo Pizzeria Flour 5kg
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg - Pack of 3 | Perfect for Traditional Pizza & Focaccia
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago
Trending
90-day click momentum
Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
- Price
- £9.99
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
- Price
- £5.15
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 2y ago

Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago

3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 6y ago

Flour Caputo Pizzeria Kg. 1
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 1,621
- Age
- 7y ago
Newest
by launch date
Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
- Price
- £9.99
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

Caputo Pizzeria Flour 5kg
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago

il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
- Price
- £5.15
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 2y ago

il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg - Pack of 3 | Perfect for Traditional Pizza & Focaccia
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
41
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Antimo Caputo64%
- Il Molino Chiavazza19%
- McDougalls9%
- Households Direct3%
- Ditalia3%
- Bub2%
Demand
00 Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.8×
Search terms
Top 00 Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caputo pizza flour48K/yr
- pizza flour45K/yr
- 00 flour51K/yr
- caputo17K/yr
- pizza flour 00 italian13K/yr
- caputo flour17K/yr
- 00 flour pizza8K/yr
- caputo 00 flour6K/yr
- 00 pizza flour3K/yr
- tipo 00 flour5K/yr
Reviews and returns
What reviews say buyers love and hate about 00 Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The bag was not the best
its bad quality
the quality was not up to the standard I was hoping for
Dried yeast
The packaging says dry yeast
A little more expensive
Not worth it
After 30 mins its still dead
Infested with flour beetles
Love
Perfect for our pizza dough recipe
Great for pizza oven pizzas
Makes Lovely cakes
Great for short proves
Great quality flour
Decent quality
Makes great pizza base
Good for pizza preparation
able to make mighty fine pizzas at home
I just love this flour
Pizza perfection
Absolutely delicious
Good price
Great product at a competitive price
well worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 00 Flour questions
Answered from the same tracked data.









