00 flour
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good907.47avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Market size
Good£292K£292K/yr · 227K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Price range
Okay£2.42–£20.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 00 flour is a £292K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
00 flour market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £264K–£317K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 88%
- Out of stock
- 0.3%
- Avg brand age
- 58 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
41
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Antimo Caputo64%
- Il Molino Chiavazza19%
- McDougalls9%
- Households Direct3%
- Ditalia3%
- Bub2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.8×
Top 00 flour search terms
- caputo pizza flour48K/yr
- pizza flour45K/yr
- 00 flour51K/yr
- caputo17K/yr
- pizza flour 00 italian13K/yr
- caputo flour17K/yr
- 00 flour pizza8K/yr
- caputo 00 flour6K/yr
- 00 pizza flour3K/yr
- tipo 00 flour5K/yr
Top 00 flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
Antimo Caputo£8.264.8★2,259 rev
McDougalls 00 Grade Premium Plain Flour Finely Milled For Smoother Results 1 kg Bag (Pack of 1)
McDougalls£2.424.6★349 rev
Caputo Pizzeria Flour 5kg
Antimo Caputo£13.324.7★79 rev
il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg - Pack of 3 | Perfect for Traditional Pizza & Focaccia
Il Molino Chiavazza£7.504.6★521 rev
il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
Il Molino Chiavazza£4.054.6★521 rev
Newest
by launch date
Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
Households Direct£9.9913 rev
Caputo Pizzeria Flour 5kg
Antimo Caputo£13.3279 rev
il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg | Perfect for Traditional Pizza & Focaccia
Il Molino Chiavazza£4.05521 rev
il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£5.15671 rev
il Molino Chiavazza - Authentic Italian Soft Wheat Type 00 Pizza Flour 1kg - Pack of 3 | Perfect for Traditional Pizza & Focaccia
Il Molino Chiavazza£7.50521 rev
Trending
90-day click momentumDoppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
Households Direct£9.994.9★
il Molino Chiavazza Semola Rimacinata 1kg | Premium Italian Semolina Flour for Pizza Breads & Fresh Pasta
Il Molino Chiavazza£5.154.7★
Dry Yeast 100% Italian - Mulino Caputo
Antimo Caputo£5.014.5★
3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
Antimo Caputo£8.264.8★
Flour Caputo Pizzeria Kg. 1
Antimo Caputo£3.244.7★
What buyers say about 00 flour
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for our pizza dough recipe”
“Great for short proves”
“Makes great pizza base”
“I just love this flour”
“Good price”
“Perfect for Crispy”
“Absolutely delicious”
“Does what it needs to”
“If you want great pizza you need quality ingredients”
“Good gluten free item”
What buyers complain about
“The bag was not the best”
“Dried yeast”
“A little more expensive”
“After 30 mins its still dead”
“Infested with flour beetles”
“just an awful smell”
“I had to throw away 2 batches of dough, very disappointed”
Common questions
- Is 00 flour profitable to sell on Amazon United Kingdom?
- The niche generates £292K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 00 flour niche?
- 6 brands and 41 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 00 flour?
- Top complaints mined from reviews: Quality-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.
- When does demand for 00 flour peak?
- Demand peaks in Apr–May; the busiest month runs 2.8× the quietest.
- What does it cost to enter the 00 flour niche?
- Listings span £2.42–£20.86; the average listing price is £10.56 (sweet spot $15–$100). The average incumbent carries 907 reviews — the moat a new listing must climb.