71
suitcase
Launch itA $2.6M/yr market growing +19.3% this quarter with returns at 1.1% — clears our launch bar.
Competition
Incredible10%top-5 click share — an open shelf
Market size
Incredible£2.6M£2.6M/yr · 9.1M searches
Avg price
Incredible£39.99avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Good£11.78–£136.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,988.01avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand