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Cycling Glasses

Pass

Cycling Glasses scores 71 out of 100, a Pass. Shoppers spend $191K a year here, search demand grew +103.1% this quarter, and returns run at 1.7% of orders.

Flapen Score
71
71 / 100
Top 1% of 2,461 Fashion niches · +23 vs the category median of 48
Market size
£191K/yr375K searches / yr
90-day growth
+103.1%search demand this quarter
Competition
30%top-5 click share · 37 brands · 60 sellers

Flapen Score

Cycling Glasses against its category

The dotted line is the Fashion average. Past it, Cycling Glasses is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cycling Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cycling Glasses 375K times last year and spent an estimated £191K. The top 5 brands take 43% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +103.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
+103.1%
Conversion, latest week
2.9%
Market size, estimated
£191Ka year
Peak month
May4.3× the quietest month
Top search term
cycling glasses161K searches a year

02 · Price

A sale here is worth £17.28.

Listings sell for £17.28 on average, from £5.03 to £64.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £17.28 that is £2K to £4K a year per listing.

Average price
£17.28inside the $15 to $100 sweet spot
Price range
£5.03–£64.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #102 within Accessories. It carries 1,500 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#102in Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,500per listing
Listings tracked
72

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cycling Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£4K£8K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

60

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

30%

Top 20: 62%

Open market

50%

  • Bircenpro13%
  • Sunier9%
  • Endura7%
  • ROCKBROS7%
  • Liekkas7%
  • konqkin6%

Demand

Cycling Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×

Search terms

Top Cycling Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cycling glasses161K/yr
  • cycling sunglasses29K/yr
  • cricket sunglasses20K/yr
  • cycling glasses mens27K/yr
  • cricket sunglasses for men13K/yr
  • cycling sunglasses mens18K/yr
  • mtb glasses20K/yr
  • cricket glasses8K/yr
  • cycling glasses women11K/yr
  • bike glasses10K/yr

Reviews and returns

What reviews say buyers love and hate about Cycling Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.10

Rubbish quality

Low quality

to expensive for that quality

Size-Overall9%−0.11

I noticed they are quite large

Ill-fitting

Too small

Durability6%−0.08

broke after a few uses

All 3 pairs broke quickly

they eventually snap or break

Strength5%−0.04

These frames are soo brittle

Flimsy

They feel a little bit weak on the face

Value For Money5%+2.52

Awful purchase and expensive for what they are

Look more expensive than they cost

Waste of money

Love

Value For Money23%+2.52

Money well spent

Good value for money

Good value for money

Quality-Overall18%−0.10

the overall build quality is impressive

Excellent quality glasses

Good Quality

Comfort-Overall12%+0.85

Comfortable fit

are comfortable for the whole workout

Comfortable to wear

Size-Overall8%−0.11

Fit perfectly

The fit is secure

The fit is comfortable

Weight Light7%+0.39

These glasses have a lot going for them: they are lightweight

Lightweight and look great

The glasses are lightweight

Return

1.7% Return rate 80% Fixable by listing

Size-Overall61%▇▇▆███

I noticed they are quite large

Ill-fitting

Too small

Quality-Overall9%▇▆█▅▆▄

Rubbish quality

Low quality

to expensive for that quality

Shape/Style5%▆▅▃█▅▅
Comfort-Overall4%▃▅▅█▆▇

Not very comfortable

are not the most comfortable after a few minutes

after an hour of riding they were uncomfortable around my ears

Advertised Vs Actual Product4%▅▃█▅▆▆

Misleading description-NOT polarised

Not as described

Not as the pictures make out

FAQ

Common Cycling Glasses questions

Answered from the same tracked data.