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packing cubes
Launch itA $1.9M/yr market growing +28.5% this quarter with returns at 1.4% — clears our launch bar.
Market size
Great£1.9M£1.9M/yr · 3.5M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Price range
Okay£5.41–£22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,841.96avg incumbent reviews — the moat a new listing must climb