54
heated gilet
Worth a lookShows a sweet-spot price point ($42.22 avg), but soft demand (-82.2% this quarter) keeps it on the watch list.
Avg price
Incredible£42.22avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great229.54avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£13.49–£121.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£610K£610K/yr · 1.8M searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Growth
Bad-82.2%90-day search growth — must beat 0% to launch