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cowboy hat
Launch itA $1.2M/yr market growing +89.3% this quarter with returns at 3.0% — clears our launch bar.
Growth
Great+89.3%90-day search growth — must beat 0% to launch
Market size
Great£1.2M£1.2M/yr · 3.0M searches
Review moat
Great390.62avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.85avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay£2.43–£25.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale