43
arm warmers
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,384.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 123K searches