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aluminium suitcase
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£88.34avg listing price — sweet spot $15–$100
Review moat
Great445.02avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Price range
Okay£27.81–£312.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£42K£42K/yr · 229K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price