50
allotment gifts
Worth a lookShows low returns (0.2%), but a small market ($88K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Review moat
Good840avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Price range
Okay£4.97–£24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£88K£88K/yr · 109K searches