How competitive is the 13th Birthday Gifts for Girls niche on Amazon United Kingdom?

35 brands and 48 sellers compete in 13th Birthday Gifts for Girls on Amazon United Kingdom. The top 5 13th Birthday Gifts for Girls products take 42% of clicks and its top 5 brands hold 43% of demand.

What do buyers complain about in 13th Birthday Gifts for Girls?

13th Birthday Gifts for Girls buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the 13th Birthday Gifts for Girls niche?

13th Birthday Gifts for Girls sells for £10.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.89–£23.93. The average incumbent carries 626 reviews — the moat a new listing must climb.

13th Birthday Gifts for Girls

13th Birthday Gifts for Girls shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is 13th Birthday Gifts for Girls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 13th Birthday Gifts for Girls is a £294K/yr Amazon United Kingdom market (718K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

13th Birthday Gifts for Girls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.6% over the last 90 days and 3.8% of searches end in a purchase.

£294K

revenue / yr

Units sold / yr25K

Search volume / yr-3.6%718K

Conversion rate3.8%

Avg price£10.78

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers35 · 48

Top-5 product click share42%

Open market57%

Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 40 products

Top 13th Birthday Gifts for Girls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Awfrky 13th Birthday Gifts for Girls Gifts for 13 Year Old Girls Best Birthday Gift Ideas for Teen Girl Daughter Niece Granddaughter Sister Her

Price: £15.60
Rating: 4.7/5
Reviews: 2,767
Age: 2y ago

13th Birthday Gifts for Girls Happy 13th Pamper Gift Basket Ideas for Daughter Cute Unique Sweet 13 Year Old Birthday Hampers Presents for Her Best Friend Niece Granddaughter Sister Friend Teens

Price: £16.96
Rating: 4.7/5
Reviews: 574
Age: 1y ago

Drazik 13th Birthday Gifts for Girls Happy 13th Birthday Pamper Gifts Box for Her Birthday Bath Set Hampers for 13 Year Old Girls 13th Birthday Presents for Teen Girl Daughter Niece Sister

Price: £23.93
Rating: 4.1/5
Reviews: 135
Age: 11mo ago

ViEinkaufen 13th Birthday Gifts for Girls Makeup Bag Keyring Bracelet Socks

Price: £9.63
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Nwvuop 13th Birthday Gift for Girls Gifts for 13 Year Old Girls Glass Cup 16oz.

Price: £7.71
Rating: 4.5/5
Reviews: 52
Age: 1y ago

Newest

by launch date

13th Birthday Gifts for Girls Unique Sweet Gifts for 13 Year Old Girls Miss Cat Happy 13th Birthday Hampers Presents Gift Ideas for Her Teen Girl Daughter Granddaughter Niece Sister Elegant Box

Price: £15.49
Rating: 4.2/5
Reviews: 19
Age: 6mo ago

saerryor 13th Birthday Gifts Set for Girls

Price: £7.79
Rating: 4.4/5
Reviews: 12
Age: 7mo ago

Birthday Gifts for Girls Teenage 9 10 11 12 13 14 Year Old Best Graduation Gifts Birthday Presents for teen girls Age 8-15 Unique Gift Baskets for Women Best Friends Daughter Sister Girlfriend

Price: £14.85
Rating: 4.8/5
Reviews: 17
Age: 7mo ago

YianHien 13th Birthday Card 3D Box Pop Up Birthday Gifts for Girls

Price: £5.76
Rating: 4.6/5
Reviews: 224
Age: 9mo ago

ViEinkaufen 13th Birthday Gifts for Girls Makeup Bag Keyring Bracelet Socks

Price: £9.63
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

42%

Top 20: 78%

Open market

53%

Awfrky13%
Beyotiny11%
Drazik6%
Nwvuop6%
ViEinkaufen6%
Sheinly4%

13th Birthday Gifts for Girls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume718KCVR3.8%Products40Brands35Top 5 Brands43%OOS Rate8.6%Rating4.6★Reviews626Avg BSR#122

Peak months: Dec · busiest ÷ quietest = 1.9×

Top 13th Birthday Gifts for Girls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

13th birthday gifts for girls299K/yr -4.0%2.1% conv.
gifts for 13 year old girls72K/yr -6.8%1.4% conv.
13 year old gifts for girls65K/yr +6.6%1.4% conv.
gifts for 13 year old girl45K/yr -11.5%0.7% conv.
gifts for 13+ year old girls31K/yr +12.8%1.1% conv.
cool presents for 13 year olds girl20K/yr +33.3%0.2% conv.
13th birthday gifts20K/yr -24.3%0.6% conv.
birthday gifts for 13 year old girls14K/yr +4.4%1.1% conv.
gift for 13 year old girl20K/yr -8.1%1.0% conv.
13 birthday gifts for girls12K/yr +4.8%2.3% conv.

What reviews say buyers love and hate about 13th Birthday Gifts for Girls

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Gifting Purpose44%

“Amazing gift”

Quality-Overall18%

“Good variety”

Value For Money9%

“Good price”

Color5%

“This is a colourful”

Advertised Vs Actual Product3%

“Just what a girl wants”

What buyers complain about

65% of reviews

Size-Overall18%

“It is really small”

Value For Money13%

“Look more expensive than they were”

Advertised Vs Actual Product9%

“- the enclosed products didn't look as smart as the photographs on the listing suggested”

Allergies7%

“my daughter had an allergic reaction to it”

Quality-Overall5%

“Poor quality”

13th Birthday Gifts for Girls return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

18%

2Size-Overall

15%

3Gifting Purpose

4Defective Material/Parts

5Magnetic Strength/Adsorption

Common 13th Birthday Gifts for Girls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 13th Birthday Gifts for Girls 57/100 on Amazon United Kingdom — Worth a look. The niche generates £294K/yr across 40 tracked products. 4 of 15 products launched in the last 360 days are still selling. Search demand moved -3.6% over the last 90 days.