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Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Growth
Great+81.7%90-day search growth — must beat 0% to launch
Competition
Great34%top-5 click share — an open shelf
Price range
Good£3.36–£29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,639.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 139K searches