11th Wedding Anniversary Gifts
MaybeReturns run at only 0.5% of orders. But shoppers spend only $66K a year here, so 11th Wedding Anniversary Gifts is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 2,461 Fashion niches · +13 vs the category median of 4861
- Market size
- £66K/yr139K searches / yr
- 90-day growth
- +81.7%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 72 sellers
Flapen Score
11th Wedding Anniversary Gifts against its category
The dotted line is the Fashion average. Past it, 11th Wedding Anniversary Gifts is stronger. Inside it, weaker.
Market
The 11th Wedding Anniversary Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 11th Wedding Anniversary Gifts 139K times last year and spent an estimated £66K. The top 5 brands take 40% of clicks. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +81.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +81.7%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £66Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- 11th wedding anniversary gifts47K searches a year
02 · Price
A sale here is worth £10.58.
Listings sell for £10.58 on average, from £3.36 to £29.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.58 that is £1K to £3K a year per listing.
- Average price
- £10.58under the $15 to $100 sweet spot
- Price range
- £3.36–£29.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #796 within Luggage & Travel Gear. It carries 1,640 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 2.8%
- Average rank
- #796in Luggage & Travel Gear
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,640per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top 11th Wedding Anniversary Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Youre Steel The One! Cute 11th Anniversary Card
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 5y ago
Eleven Perfect Years 11th Anniversary Rustic Metal Heart Decoration Free Standing Aluminium & Wooden Decoration (hssperf-11)
- Price
- £17.15
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 6y ago
11th Steel Anniversary Miniature Gift Handmade 11 Year Wedding Keepsake in Mini Glass Bottle with Steel Heart Unique Gift for Husband Wife or Couple.
- Price
- £10.88
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Wifey Hubby QMVMV 11-Year Wedding Anniversary Keyring Gifts for Him & Her Funny 11th for Men & Women Christmas & Birthday Presents
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 3y ago
Oak & Steel 2 Silver Wine Glasses (520ml) - Stainless Steel Wine Glasses Unbreakable Metal Drinking Glasses with Gift Box
- Price
- £16.96
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 2y ago
Trending
90-day click momentum
Mitibet Wedding Gifts 2 Pcs Coffee Spoons Anniversary Idea for Couple 11th Steel Wedding Anniversary Unique Small 21st 45th Iron Tin Silk Silverware Love Spoons to Husband and Wife His and Hers
- Price
- £5.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Belloxis Gifts for Wife Birthday Gifts Valentines for Her Grip Cotton Socks
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
JMIMO 11th Wedding Anniversary Present for Couple - 11 years of marriage gifts for Him and Her - Unique Puzzle Keyrings Set Keepsake for 11th Anniversary
- Price
- £6.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
11th Wedding Anniversary Card Happy Steel Anniv Gifts for Wife Husband Partner Couples Him Her Friends Son Daughter Colleague Neighbour - Cute Bolt and Nut - Comes with Stickers
- Price
- £3.47
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago
LimaLima 11th Anniversary Card Steel Gift Design For Him & Her
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9mo ago
Newest
by launch dateMitibet Wedding Gifts 2 Pcs Coffee Spoons Anniversary Idea for Couple 11th Steel Wedding Anniversary Unique Small 21st 45th Iron Tin Silk Silverware Love Spoons to Husband and Wife His and Hers
- Price
- £5.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
LimaLima 11th Anniversary Card Steel Gift Design For Him & Her
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9mo ago
JMIMO 11th Wedding Anniversary Present for Couple - 11 years of marriage gifts for Him and Her - Unique Puzzle Keyrings Set Keepsake for 11th Anniversary
- Price
- £6.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
11th Steel Anniversary Miniature Gift Handmade 11 Year Wedding Keepsake in Mini Glass Bottle with Steel Heart Unique Gift for Husband Wife or Couple.
- Price
- £10.88
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
11th Wedding Anniversary Card Happy Steel Anniv Gifts for Wife Husband Partner Couples Him Her Friends Son Daughter Colleague Neighbour - Cute Bolt and Nut - Comes with Stickers
- Price
- £3.47
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
72
Top-5 brand share
40%
Top 20: 85%
Top-5 click share
34%
Top 20: 75%
Open market
55%
- Mungo And Shoddy13%
- fleure esme8%
- Anniversary Gifts7%
- Generic7%
- QMVMV5%
- PARKER5%
Demand
11th Wedding Anniversary Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 3.6×
Search terms
Top 11th Wedding Anniversary Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 11th wedding anniversary gifts47K/yr
- 11 year wedding anniversary gifts18K/yr
- steel anniversary gifts15K/yr
- steel wedding anniversary gifts11K/yr
- steel gifts8K/yr
- steel anniversary gifts for him10K/yr
- steel gifts for 11th wedding anniversary6K/yr
- steel anniversary gifts for her7K/yr
- 11 year anniversary gift5K/yr
- 11th wedding anniversary4K/yr
Reviews and returns
What reviews say buyers love and hate about 11th Wedding Anniversary Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Look more expensive than they were
extremely overpriced
unfortunately for the price
Definitely had better cheap(er) pens
Quality is either cheap or this is fake, deeply dissapointed
Poor quality
Fallen apart
Only lasted a couple of months
after having for only a few months it falls apart
The blue ink writes very faintly
it doesn't write great
Disappointing – writes far too lightly
It's not very big
Love
Good quality
Good quality socks
overall its a very reliable
Perfect anniversary gift
Beautiful gift
Fun gift
Good price
Value for money
Great card, great price
Such a smooth write
Easy to write with
beautiful gift writes well
Fits beautifully
Fitted in well with the gift of stainless steel spoons
Great size and exactly the same as the picture
Return
0.5% Return rate 27% Fixable by listing
It's not very big
Definitely had better cheap(er) pens
Quality is either cheap or this is fake, deeply dissapointed
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 11th Wedding Anniversary Gifts questions
Answered from the same tracked data.