How competitive is the Floral Gums niche on Amazon United Kingdom?

9 brands and 17 sellers compete in Floral Gums on Amazon United Kingdom. The top 5 Floral Gums products take 71% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Floral Gums?

Floral Gums buyers on Amazon United Kingdom complain most about Taste-Overall, Hard Feel, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Floral Gums niche?

Floral Gums sells for £14.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.22–£22.87. The average incumbent carries 146 reviews — the moat a new listing must climb.

Floral Gums

soft demand (-26.2% this quarter) — Floral Gums doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Floral Gums profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Floral Gums is a £81K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Floral Gums: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.2% over the last 90 days and 12.4% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr5K

Search volume / yr-26.2%46K

Conversion rate12.4%

Avg price£14.18

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 17

Top-5 product click share71%

Open market12%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Floral Gums products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £9.75
Rating: 3.8/5
Reviews: 37
Age: 1y ago

Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting

Price: £22.87
Rating: 4.7/5
Reviews: 10
Age: 4mo ago

Floral Gums 2.25kg Sweet Jar

Price: £22.13
Rating: 4.5/5
Reviews: 59
Age: 2y ago

Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £15.07
Rating: 4.4/5
Reviews: 323
Age: 7y ago

Squirrel Floral Gums 1 kg Pack 1 kg

Price: £13.98
Rating: 4.3/5
Reviews: 97
Age: 15y ago

Newest

by launch date

Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting

Price: £22.87
Rating: 4.7/5
Reviews: 10
Age: 4mo ago

Maysford Floral Gums Gift Jar

Price: £12.41
Rating: 4.7/5
Reviews: 4
Age: 8mo ago

Original Floral Gums | 500g | Sharing Pouch By Sweetish

Price: £11.06
Rating: 4.2/5
Reviews: 13
Age: 1y ago

Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £9.75
Rating: 3.8/5
Reviews: 37
Age: 1y ago

Retro Classic Floral Gums Sweets Assorted Fruit and Flower Flavour Gums 2.25kg Traditonal Flavour. Ideal for Parties. Family Favourite.

Price: £21.66
Rating: 4.9/5
Reviews: 30
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Berrymans39%
Krazy Kandi16%
Squirrel12%
Squirrel Brand11%
GIANT BRADLEY'S SWEET SHOP10%
A-Z Sweetshop4%
Open — no brand owns it (3 brands, 8%)

Floral Gums demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR12.4%Products13Brands9Top 5 Brands88%OOS Rate6.8%Rating4.4★Reviews146Avg BSR#13

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

What reviews say buyers love and hate about Floral Gums

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Sweetness31%

“Sweet treat”

Value For Money23%

“Good value for money”

Taste-Overall17%

“they taste exactly the same as they did when I was a kid”

Advertised Vs Actual Product8%

“Just as described”

Quality-Overall8%

“Fantastic product”

What buyers complain about

88% of reviews

Taste-Overall32%

“didnt taste like as the ones i have bought previously”

Hard Feel14%

“Too hard”

Flavor11%

“No flavour”

Quality-Overall6%

“No where near as good as previously”

Smell6%

“Scented”

Common Floral Gums questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Floral Gums 47/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -26.2% over the last 90 days.