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floral gums
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great145.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.18avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£6.22–£22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£81K£81K/yr · 46K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier