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Gelli Plate

Fail

Demand is soft, at -22.0% this quarter, so Gelli Plate is a Fail.

Flapen Score
49
49 / 100
Top 20% of 25 Everything Else niches · +6 vs the category median of 43
Market size
£103K/yr110K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
62%top-5 click share · 8 brands · 33 sellers

Flapen Score

Gelli Plate against its category

The dotted line is the Everything Else average. Past it, Gelli Plate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gelli Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gelli Plate 110K times last year and spent an estimated £103K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
4.8%
Market size, estimated
£103Ka year
Peak month
November1.9× the quietest month
Top search term
gelli plate38K searches a year

02 · Price

A sale here is worth £19.54.

Listings sell for £19.54 on average, from £7.66 to £34.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.54 that is £2K to £5K a year per listing.

Average price
£19.54inside the $15 to $100 sweet spot
Price range
£7.66–£34.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #44 within Everything Else. It carries 2,310 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
1.5%
Average rank
#44in Everything Else
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,310per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gelli Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Gel Press42%
  • Play Cove17%
  • INNOVAYOU11%
  • GELELF8%
  • Gelli Arts7%
  • DINGSEN6%
  • Open — no brand owns it (2 brands, 8%)

Demand

Gelli Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Gelli Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gelli plate38K/yr
  • gel plates for printing14K/yr
  • gelli plate printing kit11K/yr
  • gel plate11K/yr
  • gel printing plate10K/yr
  • gel printing kit8K/yr
  • gelli plate printing5K/yr
  • gel plates3K/yr
  • geli plate for printing4K/yr
  • gel printing4K/yr

Reviews and returns

What reviews say buyers love and hate about Gelli Plate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.08

Gel of bad quality

Poor quality geli plate

Poor quality

Ease Of Use10%

Unable to use

Not as easy as they make it look

Its not as easy as it looks

Value For Money7%+1.72

cheaper

Its not the best value at nearly £40

really wouldn't waste your money even as a starter set

Durability6%−0.03

plate didnt work at all after first two days

The roller fell apart after 3 uses

Instructions/User Manual/Troubleshooting4%−0.01

The instructions for use differ a bit

Firstly, the instructions are extremely short which, for a beginners kit should really be comprehensive, so you need to rely on the internet for this

unclear instructions

Love

Quality-Overall16%−0.08

This is a quality set in that it has a lot of bits

The quality of the plate seems pretty good

Excellent Quality

Value For Money12%+1.72

Great value

Good value

its fantastic value

Size-Overall9%+0.66

Perfect size

It's reasonable size

I really like the size, approx

Print Quality9%+1.03

Versatile print layering options

useful tool for printing

Excellent Gel Printing Plate

Advertised Vs Actual Product9%+0.91

much better than I was expecting

It works exactly as it should

Exactly as described

Return

0.7% Return rate 42% Fixable by listing

Size-Overall35%▅▅▅▄▃█

The plate is small

the tubes are small

Quality-Overall13%▄▇█▅▃▁

Gel of bad quality

Poor quality geli plate

Poor quality

Functionality-Overall9%▁▁▄█▆█

It isn't that easy in practice

Durability5%▁▁▁▁█▁

plate didnt work at all after first two days

The roller fell apart after 3 uses

Adhesion/Stickiness4%█▁▅▁▁▁

FAQ

Common Gelli Plate questions

Answered from the same tracked data.