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Witches Broom

Fail

Demand is soft, at -61.8% this quarter, so Witches Broom is a Fail.

Flapen Score
40
40 / 100
Ranks 16 of 25 Everything Else niches · −3 vs the category median of 43
Market size
£52K/yr221K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
57%top-5 click share · 16 brands · 51 sellers

Flapen Score

Witches Broom against its category

The dotted line is the Everything Else average. Past it, Witches Broom is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witches Broom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witches Broom 221K times last year and spent an estimated £52K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
2.6%
Market size, estimated
£52Ka year
Peak month
October18.5× the quietest month
Top search term
witches broom74K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £4.96 to £15.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.06 that is £2K to £5K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£4.96–£15.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #753 within Everything Else. It carries 1,167 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
42%
Out of stock, average day
34.9%
Average rank
#753in Everything Else
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,167per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Witches Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

51

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

18%

  • TDBS The Dustpan and Brush Store42%
  • Smiffys16%
  • VIROSA8%
  • I LOVE FANCY DRESS7%
  • Unibos5%
  • Lezevn4%

Demand

Witches Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 18.5×

Search terms

Top Witches Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witches broom74K/yr
  • broomstick30K/yr
  • witch broom19K/yr
  • witches broomstick20K/yr
  • witch broomstick11K/yr
  • broom stick witch7K/yr
  • kids broomstick8K/yr
  • witches broomstick kids8K/yr
  • witches broomstick adult7K/yr
  • witch broomstick kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Witches Broom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.10

didnt fit my yard broom

unfortunately it does not fit

A bit small

Quality-Overall13%+1.05

Absolutely rubbish

Poor quality

C. Very cheap and poorly made, also cost me £2.69 to return

Strength11%−0.13

flimsy

Not very sturdy

Not very robust

Durability8%−0.08

Broke on first use

Fell apart within a day

Not durable

Value For Money8%+0.87

not at all worth the money

Overpriced,

Waste of money

Love

Quality-Overall21%+1.05

Excellent product

A good quality brush for the price

well made product

Value For Money14%+0.87

Good price

Excellent value for money

Value for money

Advertised Vs Actual Product9%−0.03

just what we were looking for

It functioned as needed

As described

Ease Of Cleaning9%−0.03

Clean Sweep

Very well made very pleased with the product cleans up very well too would recommend

Useful for cleaning & sweeping

Brush Quality6%+0.56

Good brush

Soft brush bristles

Very happy with my brush

Return

0.4% Return rate 21% Fixable by listing

Defective Material/Parts17%█▄██▅▄
Size-Overall16%██▄▇▆▅

didnt fit my yard broom

unfortunately it does not fit

A bit small

Add-Ons/Attachments9%█▇▆▄▆▁
Quality-Overall8%▃▃█▄▇▅

Absolutely rubbish

Poor quality

C. Very cheap and poorly made, also cost me £2.69 to return

Functionality-Overall7%▂▃▅▃▂█

FAQ

Common Witches Broom questions

Answered from the same tracked data.