witches broom
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,167.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 221K searches
Price range
Bad£4.96–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, witches broom is a £52K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
witches broom market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £72K–£91K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #753
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 50%
- Out of stock
- 34.9%
- Avg brand age
- 34 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
51
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
18%
- TDBS The Dustpan and Brush Store42%
- Smiffys16%
- VIROSA8%
- I LOVE FANCY DRESS7%
- Unibos5%
- Lezevn4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.8% search growth over the last 90 days.Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 18.5×
Top witches broom search terms
- witches broom74K/yr
- broomstick30K/yr
- witch broom19K/yr
- witches broomstick20K/yr
- witch broomstick11K/yr
- broom stick witch7K/yr
- kids broomstick8K/yr
- witches broomstick kids8K/yr
- witches broomstick adult7K/yr
- witch broomstick kids8K/yr
Top witches broom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Witches Outdoor Broom 120cm - Besom Garden Broom with Twigs Natural Binding Twine Sturdy Handle - Effortlessly Clears Paths and Pavements Ideal for Patio Driveway Halloween
TDBS The Dustpan and Brush Store£7.814.4★72 rev
Traditional Corn Broom with 100% Natural Straw Bristles - Outdoor Broom for Horse Stables Farm Yards Gardens and Workplaces - 120cm Wooden Handle No Need to Bend Broom
TDBS The Dustpan and Brush Store£10.804.6★369 rev
VIROSA Evil Witch Broomstick | Lightweight | Comfortable Grip | Halloween Costume Accessory for Witches | Perfect for Fancy Dress Cosplay Decorations and World Book Week
VIROSA£8.993.7★103 rev
Smiffys Authentic Witchs Broom Stick Brown 101cm/40in Halloween Fancy Dress Accessory Witch Dress Up Accessories
Smiffys£5.634.0★664 rev
Smiffys Extendable Authentic Broomstick 3 Pieces 98cm Halloween Fancy Dress Accessory Witch Dress Up Accessories
Smiffys£10.003.5★28 rev
Newest
by launch date
Witch Broom with Ribbon for Kids Boys Girls Halloween Magic Broomstick Toy Decoration Party Favor Photo Booth (Black A 130cm*25cm)
ESSECMBS£8.230 rev
Unibos | Witches Outdoor Broom Brush 100cm Traditional Besom Garden Broom With Twigs Sturdy Handle - Effortlessly Clears Paths & Pavements Ideal To Sweep Up The Leaves Patio Driveway Cosplay
Unibos£8.453 rev
Witches Outdoor Broom 120cm - Besom Garden Broom with Twigs Natural Binding Twine Sturdy Handle - Effortlessly Clears Paths and Pavements Ideal for Patio Driveway Halloween
TDBS The Dustpan and Brush Store£7.8172 rev
Witches Outdoor Broom 140cm - Besom Garden Broom with Twigs Natural Binding Twine Sturdy Handle - Effortlessly Clears Paths and Pavements Ideal for Patio Driveway Halloween
TDBS The Dustpan and Brush Store£10.7772 rev
Wicked: Elphaba Broom - The Noble Collection
The Noble Collection£13.37526 rev
Trending
90-day click momentumWitch Broom with Ribbon for Kids Boys Girls Halloween Magic Broomstick Toy Decoration Party Favor Photo Booth (Black A 130cm*25cm)
ESSECMBS£8.230.0★
Unibos | Witches Outdoor Broom Brush 100cm Traditional Besom Garden Broom With Twigs Sturdy Handle - Effortlessly Clears Paths & Pavements Ideal To Sweep Up The Leaves Patio Driveway Cosplay
Unibos£8.454.6★
Lifewit Outdoor/Indoor Broom Heavy Duty Sweeping Soft Floor Brush with 53 Extendable Long Handle Household Angle Corner Brooms for Kitchen Patio Garage Deck Lobby Courtyard Orange
Lifewit£9.674.3★
Elliott Traditional Wooden Straw Corn Broom - Heavy Duty for Indoor or Outdoor Cleaning in all Weather Conditions Use Wet Dry or with Chemicals Wide Sweeping Area
Elliott£15.804.2★
Newman and Cole Wooden Broom Handle Stick Wood Broomstick/Wooden Pole for Floor Mop Handle Brush Broom - 4ft (120cm) x 1 1/8 (28-29mm) Handles - Pack of 1
Newman and Cole£4.964.4★
What buyers say about witches broom
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good price”
“just what we were looking for”
“Clean Sweep”
“Good brush”
“easy to assemble”
“Good solid pole”
“Easy to use”
“It helpful light weight”
“The handle is easy to assemble”
What buyers complain about
“didnt fit my yard broom”
“Absolutely rubbish”
“flimsy”
“Broke on first use”
“not at all worth the money”
“Couldn't find a reference on the box”
“Not easy to use”
“Heavy and annoying to use”
“Unable to screw 4th part of the handle no matter how I tried obviously I pa rt was wrongly made”
“The bristles spray what I am trying to sweep rather than collect”
Top return reasons
Common questions
- Is witches broom profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the witches broom niche?
- 16 brands and 51 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in witches broom?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.4%.
- When does demand for witches broom peak?
- Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 18.5× the quietest.
- What does it cost to enter the witches broom niche?
- Listings span £4.96–£15.80; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.