Usb Heated Blanket
Skip itSoft demand (-72.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£30.43avg listing price — sweet spot $15–$100
Price range
Great£5.55–£67.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Bad4,919.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£25K£25K/yr · 282K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-72.3%90-day search growth — must beat 0% to launch
Is usb heated blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, usb heated blanket is a £25K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
usb heated blanket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £152K–£183K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 82%
- Out of stock
- 25.9%
- Avg brand age
- 31 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
97
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
38%
Top 20: 79%
Open market
30%
- Silentnight26%
- Dreamland20%
- LILOVE9%
- Slumberdown6%
- comfheat5%
- PROALLER5%
usb heated blanket demand & seasonality
Weekly Amazon search volume, last 104 weeks — -72.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 30.4×
Top usb heated blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- usb heated blanket64K/yr
- dreamland heated throw90K/yr
- silentnight heated throw29K/yr
- heated blanket usb7K/yr
- silentnight heated throw blanket7K/yr
- silent night electric throw5K/yr
- dreamland heated blanket9K/yr
- heated throw silent night5K/yr
- usb heated throw6K/yr
- heated chair blanket7K/yr
Top usb heated blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Luxury Snugsie USB Heated Wearable Blanket - Supersized with Built-In Sleeves and Foot Pocket Cosy Blanket - Sherpa Fleece Interior Top to Toe Snuggly Warmth - Machine Washable Charcoal
Silentnight£36.574.4★618 rev
Electric Blanket Single 75x120cm Heated Blanket USB Powered 5V Energy Efficient 3 Temperature Setting Soft Flannel Electric Heated Blanket Throw for Sofa Chair Machine Washable (Grey)
LILOVE£17.773.3★181 rev
Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.214.4★510 rev
Dreamland Snuggle Up Electric Throw - Dusky Pink 5 Minute Fast Heat Up Luxury Velvet Plush 1 Control 6 Temperature Settings with Timer Machine Washable and Tumble Dry Safe 160x120cm
Dreamland£40.374.4★2,044 rev
Comfheat USB Heating Pad 5V Travel Heat Pads for Outdoor Camping 3 Heat Settings & Auto Shut Off USB Powered Small Heating Pad for Pain Relief Abdomen Cramps (16x 12) (Non-Chargeable)
comfheat£17.163.4★216 rev
Newest
by launch date
Kelawoly USB Charging Cable for Electric Heated Blanket - Replacement USB Power Cord for Heated Blanket Portable Charging Lead with Long Length Electric Blanket Accessory for Travel Home & Office
Kelawoly£5.552 rev
Cushious Heated Electric Blanket Throw 150x200cm 10 Settings Heating 1-8h Timer Auto-Off Overheat Protection Machine Washable Flannel and Sherpa Heated Blanket for Sofa Bed Office
Cushious£20.89604 rev
Kouamor 150 * 80cm 3 Gears Portable Heated Blanket Cordless Heated Blanket Portable Heated Shawl USB Heated Blankets Heated Wearable Blankets for Women Girl Family Lovers (B-green)
Kouamor£19.055 rev
LEVSON Electric Blanket 160 x 120cm Heated Throw with 9 Heat Settings Memory Function 1-9H Timer 80W Fast Heating Auto Temp Control Auto Shut Off Overheat Protection (Grey 160 * 120cm)
LEVSON£20.3382 rev
REWIAR USB Heated Shawl Blanket Electric 3 Settings Wearable Throw Soft and Cozy for Home & Office Use Buttons Design 150 x 85cm (Blanket.)
REWIAR£18.769 rev
Trending
90-day click momentumCushious Heated Electric Blanket Throw 150x200cm 10 Settings Heating 1-8h Timer Auto-Off Overheat Protection Machine Washable Flannel and Sherpa Heated Blanket for Sofa Bed Office
Cushious£20.893.0★
Kelawoly USB Charging Cable for Electric Heated Blanket - Replacement USB Power Cord for Heated Blanket Portable Charging Lead with Long Length Electric Blanket Accessory for Travel Home & Office
Kelawoly£5.551.0★
BOMOVA Electric Heated Blanket Single Throw (130x160cm Blue)-Flannels Fleece Winter Warm Blanket 10-Level Heating & 5 Auto Timer Cozy Sofa Throw for Home Office Xmas House Warming New Home Gifts
BOMOVA£25.084.1★
REWIAR USB Heated Shawl Blanket Electric 3 Settings Wearable Throw Soft and Cozy for Home & Office Use Buttons Design 150 x 85cm (Blanket.)
REWIAR£18.762.6★
Slumberdown Comfy Heated Throw Blanket (130×160cm) - Snuggly Fleece Electric Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Plum
Slumberdown£23.314.0★
What reviews say buyers love and hate about usb heated blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“and is reasonable quality”
“Value for Money”
“Heats well”
“The material is soft”
“its very comfortable to use”
“It is snug”
“As described”
“Very easy to use”
“Great gift idea”
What buyers complain about
“Broke after a month”
“Heating stopped working”
“Not a quality product”
“Did not work”
“it felt barely warm”
“its way too short”
“not that thick”
“One of the more expensive on the shelf”
“uncomfortable”
“the heat levels don't seem quite as good”
Top return reasons
Common usb heated blanket questions
- Is usb heated blanket profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 44 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -72.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the usb heated blanket niche?
- 26 brands and 97 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in usb heated blanket?
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 2.6%.
- When does demand for usb heated blanket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 30.4× the quietest.
- What does it cost to enter the usb heated blanket niche?
- Listings span £5.55–£67.82; the average listing price is £30.43 (sweet spot $15–$100). The average incumbent carries 4,919 reviews — the moat a new listing must climb.
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