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Usb Heated Blanket

Fail

Demand is soft, at -72.3% this quarter, so Usb Heated Blanket is a Fail.

Flapen Score
45
45 / 100
Top 40% of 25 Everything Else niches · +2 vs the category median of 43
Market size
£25K/yr282K searches / yr
90-day growth
-72.3%search demand this quarter
Competition
38%top-5 click share · 26 brands · 97 sellers

Flapen Score

Usb Heated Blanket against its category

The dotted line is the Everything Else average. Past it, Usb Heated Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb Heated Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb Heated Blanket 282K times last year and spent an estimated £25K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -72.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-72.3%
Conversion, latest week
0.3%
Market size, estimated
£25Ka year
Peak month
December30.4× the quietest month
Top search term
usb heated blanket64K searches a year

02 · Price

A sale here is worth £30.43.

Listings sell for £30.43 on average, from £5.55 to £67.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £30.43 that is £3K to £8K a year per listing.

Average price
£30.43inside the $15 to $100 sweet spot
Price range
£5.55–£67.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #117 within Everything Else. It carries 4,919 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
68%
Out of stock, average day
25.9%
Average rank
#117in Everything Else
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,919per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Usb Heated Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£748£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

97

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

38%

Top 20: 79%

Open market

30%

  • Silentnight26%
  • Dreamland20%
  • LILOVE9%
  • Slumberdown6%
  • comfheat5%
  • PROALLER5%

Demand

Usb Heated Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 30.4×

Search terms

Top Usb Heated Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb heated blanket64K/yr
  • dreamland heated throw90K/yr
  • silentnight heated throw29K/yr
  • heated blanket usb7K/yr
  • silentnight heated throw blanket7K/yr
  • silent night electric throw5K/yr
  • dreamland heated blanket9K/yr
  • heated throw silent night5K/yr
  • usb heated throw6K/yr
  • heated chair blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Usb Heated Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.20

Broke after a month

Doesn't last

Broke quickly

Heating16%−0.06

Heating stopped working

Does not heat up

Heats up very unevenly

Quality-Overall7%+0.25

Not a quality product

Reduced Quality of Product

Substandard quality

Functionality-Overall6%−0.04

Did not work

Not very effective

Stops working

Warmth5%+2.06

it felt barely warm

Barely warm

Does not get warm

Love

Warmth26%+2.06

Keeps me warm

Keep you warm

It is warm

Quality-Overall11%+0.25

and is reasonable quality

Satisfactory item

Excellent product

Value For Money9%+0.44

Value for Money

Excellent value for money

Excellent value for money

Heating7%−0.06

Heats well

Heats fast

Good heating performance

Soft Feel7%

The material is soft

The blanket is soft

It's very soft

Return

2.6% Return rate 16% Fixable by listing

Heating33%▇▇▆██▅

Heating stopped working

Does not heat up

Heats up very unevenly

Functionality-Overall14%█▇█▆▆▆

Did not work

Not very effective

Stops working

Size-Overall10%▅▄▄▅▅█

its way too short

Too small

Very large

Defective Material/Parts7%▆▅▄▅▃█
Warmth7%▆▇█▅▅▅

it felt barely warm

Barely warm

Does not get warm

FAQ

Common Usb Heated Blanket questions

Answered from the same tracked data.