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Usb Heated Blanket

Fail

Demand is soft, at -72.3% this quarter, so Usb Heated Blanket is a Fail.

Flapen Score
45
45 / 100
Top 40% of 25 Everything Else niches · +2 vs the category median of 43
Market size
£25K/yr282K searches / yr
90-day growth
-72.3%search demand this quarter
Competition
38%top-5 click share · 26 brands · 97 sellers

Flapen Score

Usb Heated Blanket against its category

The dotted line is the Everything Else average. Past it, Usb Heated Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb Heated Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb Heated Blanket 282K times last year and spent an estimated £25K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -72.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-72.3%
Conversion, latest week
0.3%
Market size, estimated
£25Ka year
Peak month
December30.4× the quietest month
Top search term
usb heated blanket64K searches a year

02 · Price

A sale here is worth £30.43.

Listings sell for £30.43 on average, from £5.55 to £67.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £30.43 that is £3K to £8K a year per listing.

Average price
£30.43inside the $15 to $100 sweet spot
Price range
£5.55–£67.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #117 within Everything Else. It carries 4,919 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
68%
Out of stock, average day
25.9%
Average rank
#117in Everything Else
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,919per listing
Listings tracked
44

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Usb Heated Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£748£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

97

Est. top-5 brand share

65%

Top 20: 96%

Est. top-5 click share

38%

Top 20: 79%

Open market

30%

  • Silentnight26%
  • Dreamland20%
  • LILOVE9%
  • Slumberdown6%
  • comfheat5%
  • PROALLER5%

Demand

Usb Heated Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 30.4×

Search terms

Top Usb Heated Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • usb heated blanket64K/yr
  • dreamland heated throw90K/yr
  • silentnight heated throw29K/yr
  • heated blanket usb7K/yr
  • silentnight heated throw blanket7K/yr
  • silent night electric throw5K/yr
  • dreamland heated blanket9K/yr
  • heated throw silent night5K/yr
  • usb heated throw6K/yr
  • heated chair blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Usb Heated Blanket

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
27%of negative reviews mention “Durability”
2.6%of orders come back
“Broke after a month”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Usb Heated Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data